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FEEDING 300,000 PEOPLE FOR PESACH

ROCHEL GROSZ

IN THE WEE HOURS OF THE MORNING, THE TRUCKS START ROLLING IN. ONE TRUCK IS FROM SDEROT, ANOTHER FROM THE NORTH AND SEVERAL FROM COMPANIES IN JERUSALEM. THE WAREHOUSE BEGINS TO FILL UP WITH TONS OF PRODUCE, LITERALLY TONS. BASIC FOOD PRODUCTS PILED HIGH READY TO BE SORTED, SO BY WEDNESDAY THE SYMPHONY BEGINS.

It is a symphony of logistics, where hundreds of volunteers seamlessly gather, pack and distribute food for over 300,000 people. What could easily be a nightmare is genius organization in action.

How is this possible?

“I’ve been volunteering for Yad Ezra V’Shulamit for over 10 years now. I feel great helping people get the basic food they need. It’s the highlight of my week,” stated Avi Shalom.

Avi is one of hundreds of volunteers that come out every week to make a difference in the lives of the over 2,000,000 poor people in Israel. “We couldn’t get food to people for Pesach without our volunteers,” said CEO Eli Kafif.

He continued, “The army sends troops to pack, people volunteer to deliver food packages to those who can’t pick them up, seminary students, tourists and everyday people all go the extra nine yards and make this work.”

The organization usually delivers 12,000 food baskets weekly so the infrastructure is a well-oiled system. Still, getting all the baskets and vouchers into the right hands is a logistical feat. Scheduling deliveries and pickups and keeping track of recipients requires a cadre of helpers and equipment. All must work in perfectly-coordinated tandem to get food to needy people on time for the Passover Seder.

Today, with more than one-third of all Israeli children living under the poverty line, Yad Ezra V’Shulamit has their hands full. In fact, thousands of people are on a waiting list for additional food baskets.

The world views Israel as an affluent nation, but according to the Organization for Economic Co-operation and Development (OECD), Israel is 36th out of 37 countries with the most hungry children, only ahead of Costa Rica. With high taxes due to high security needs, even middle-class families are barely making it—especially with the price hikes over the past year.

“We don’t make ends meet in a normal month. How on earth can we make Pesach, which requires so much more,” one recipient exclaimed, “Yad Ezra V’Shulamit gives us a basket every week, but the Pesach basket really saves the holiday.”

With prices skyrocketing, and the number of poor growing daily, it seems the judicial crisis and politics should pale in comparison to our children going hungry. And yet, those other news stories overshadow the real problems facing Israel’s poor.

Every Child Deserves a Happy Pesach

“I want to be part of the solution. I remember when I didn’t have enough to eat and now that I’m better off, I want to help those who aren’t making it. I know what it is like. I feel like this is my way of paying back what people did for me,” said Joseph Sultan, a volunteer for decades.

POVERTY IS REAL IN ISRAEL
So what does poverty mean in real terms to poor families? It means children go to bed hungry. Kids go to school without lunch. They can’t learn properly. Many act out inappropriately because of their hunger.

Families under the poverty line are eating pasta and white bread as their meals. Sisters go to school on alternate days because they share a coat. Children wear sandals all year, or shoes that are torn, or too tight, because they can’t afford new ones.

Over 500 Children receive a daily hot lunch
Fresh Produce ready for distribution

Yael, a widow who cleans houses to support her children and is a recipient of a food basket, said, “If not for the weekly food box we receive from Yad Ezra V’Shulamit, I would not have anything to put on the table.”

This hurts all of us. Is this our responsibility? Yes. We need to step up to the plate and help get food to the poor in Israel—especially the children.

WHAT CAN WE DO?
Yad Ezra V’Shulamit, distributes more food baskets than any other organization in Israel. Take a look at their website and see where you can help. The government needs to do much more, but we also need to do more.

Chaim, a volunteer, prepares a basket for distribution
Y”E distributes 12,000 baskets weekly in 91 locations in Israel.

This is a call to every person who cares about Israel, and her future. Are these not our children? Do something to feed Israel’s hungry children—especially for Pesach.To help visit www.yadezra.net/food.

Rochel Grosz is a Los Angeles native who made Aliyah in 2021. She profiles non-profits who make a difference.

SSC Rabbinical Conference Held In Memory of Rabbi Ovadia Yosef zt”l

Rabbis from 25 countries on five continents attended the Annual Shehebar Sephardic Center (SSC) Rabbinical Conference, which focused on the life and teachings of the late Hakham Ovadia Yosef zt”l. Held in the SSC’s new building in the Old City, the current and past chief rabbis of Israel came to pay respect to the memory of Rabbi Yosef.

PASSOVER DESSERTS THAT MELT IN YOUR MOUTH

SARINA ROFÉE

I ALWAYS LOVE TO FIND NEW RECIPES, ESPECIALLY DESSERT RECIPES FOR PASSOVER. NEW TO ME ITEMS ON STORE SHELVES—LIKE ALMOND FLOUR AND ALMOND MILK, MAKE IT EASIER THAN EVER TO BAKE NEW DESSERTS FOR THE HOLIDAYS. THE TRUTH IS ALMOND FLOUR CAN BE SUBSTITUTED FOR FLOUR IN ALMOST ANY RECIPE. THE ALMOND FLOUR GIVES COOKIES A CHEWY, YET SLIGHTLY CRUNCHY TEXTURE.

Even if you are away for the holidays, you will find these recipes easy to prepare. My Meringue Chocolate Cake is rich but not sweet and the marble look on top looks sophisticated. It doesn’t take a lot to achieve this masterpiece. Almond Flour Thumbprint cookies are made with just six simple ingredients. I like them because they don’t require a mixer, looks beautiful and the ingredients are simple. They’re festive and perfect for the holidays. The Almond Flour Chocolate Chip Cookies are awesome with that after dinner mint tea or to take as a snack with a brown bag lunch. My Nut-Covered Cookies use more traditional Passover baking ingredients.

MERINGUE CHOCOLATE CAKE
Ingredients
10 oz semi-sweet or dark chocolate, coarsely chopped
6 TBS neutral oil like grapeseed or avocado
¼ C strong coffee
1 ½ tsp salt
5 large eggs separated, at room temperature
1 C sugar, divided
2 tsp vanilla extract
¾ almond flour

  1. Preheat oven to 350 degrees. Brush 9 inch springform with oil, cover with parchment paper, and
    brush parchment paper with oil.
  2. In a heatproof bowl set over a medium saucepan of simmering water, add chocolate, oil coffee,
    and salt. The bowl should not touch the water. Use a rubber spatula to stir occasionally until the
    chocolate is melted and smooth.
  3. Remove from heat and add egg yolks, vanilla and ¼ C sugar. Whisk to combine. Add almond
    flour and continue whisking. Add ¼ C water and whisk. Mixture should look smooth and glossy.
  4. In mixer, whisk egg whites on low speed with a dash of salt until frothy. Increase speed to
    medium high for about 30 seconds until foamy and opaque looking. Gradually add in ¾ C sugar
    in slow stream. Increase speed to high and beat until stiff peaks form. Do not overbeat.
    Meringue should be glossy.
  5. Reserve 1 C meringue and set aside. Fold the remaining meringue a little at a time into
    chocolate mixture. Pour into prepared pan. Take the remaining meringue and dollop spoonfuls
    on top of chocolate mixture. Use a knife or chopstick to swirl into batter and create the marble
    effect.
  6. Bake 1 hour or until toothpick comes out clean. Cool on wire rack. Loosen sides if stuck. Let cool
    in pan.

ALMOND FLOUR CHOCOLATE CHIP COOKIES
Ingredients
¾ C unsalted butter
¾ C brown sugar
1 tsp Vanilla extract
1 Egg and 1 yolk
3 C blanched almond flour
½ tsp baking soda
½ tsp salt
1 ¼ C semisweet chocolate chips

  1. Beat butter and sugar together using a mixer until soft and well blended.
  2. Add vanilla, egg, yolk and combine with mixer.
  3. Blend dry ingredients in a bowl and use a whisk to loosen. Mix into butter mixture and fold in
    chips. Refrigerate dough for 1 hour.
  4. Preheat oven to 350 degrees. Line cookie sheet with parchment paper.
  5. Place dough on cookie sheet in spoonful, separating by a few inches in rows.
  6. Bake 10-12 minutes.

ALMOND FLOUR THUMBPRINT COOKIES
Ingredients
1 C finely ground almond flour
3 TBS softened butter
3 TBS maple syrup
1/2 tsp vanilla extract
1/4 tsp salt
3 TBS jam, homemade or store-bought

  1. Preheat oven to 350°F. Line a baking sheet with parchment paper.
  2. Mix almond flour, softened butter, maple syrup, vanilla and salt in a small bowl until a
    cohesive dough forms.
  3. Roll a tablespoon of dough into balls. Place the dough on the baking sheet and use your
    thumb or finger to create a thumbprint in the middle of each cookie. Add 1/2-1 teaspoon of
    jam to the indentation.
  4. Bake the cookies for 10-12 minutes until they start to turn golden brown on the bottom.
    Remove from tray to cool.

NUT-COVERED COOKIES
Ingredients
2 eggs
2 TBS potato starch
1 C cake meal
½ C oil
¾ C sugar
½ C chopped nuts
2 tsp cinnamon
1 tsp cocoa powder
Directions

  1. Beat eggs and sugar.
  2. Add oil, cake meal and potato starch
  3. Let stand in refrigerator for about 2 hours.
  4. Form into 1-inch balls; roll in chopped nuts
  5. Add 2 teaspoons of cinnamon and sugar to the chopped nuts.
  6. Add 1 teaspoon of cocoa powder to the doughBake on ungreased cookie sheet at 350 for 20 minutes until lightly brown. Remove from oven and cool.

    Sarina Roffé is author of Branching Out from Sepharad (NY, Sephardic Heritage Project, 2017); Backyard Kitchen: Mediterranean Salads (NY, Sephardic Heritage Project, 2016), and Backyard Kitchen: the Min Course (NY, Sephardic Heritage Project, 2020). Visit her website sarinassephardiccuisine.com.

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COCONUT AMINOS

AN ALTERNATIVE TO SOY SAUCE

LAURA SHAMMAH MS, RDN

ARE YOU TRYING TO MAKE SOME HEALTHY CHANGING IN YOUR PANTRY BUT NOT SURE WHERE TO START? ONE QUICK SMALL CHANGE YOU CAN MAKE IS SWAPPING SOY SAUCE FOR COCONUT AMINOS. COCONUT AMINOS ARE A LIQUID MADE FROM THE AGED SAP OF COCONUT BLOSSOMS AND SALT. IT IS A LOW-GLYCEMIC, VEGAN, AND GLUTEN-FREE ALTERNATIVE TO SOY SAUCE, WITH 17 AMINO ACIDS.

REASONS TO SWITCH COCONUT AMINOS
• Amino acids are the building blocks of proteins.
• Soy sauce is made from GM soy.
• Some people are allergic to soy.
• Most soy sauces contain gluten. Coconut aminos offers a gluten- free option
• Coconut aminos have 65% less sodium than regular soy sauce.
• Coconut aminos add a savory, salty flavor to meals and are naturally vegan.

Now I know everyone’s next question is going to be: Are Bragg Liquid Aminos healthy?

Compared to liquid aminos, the coconut version is a decidedly better choice. Although Bragg’s Liquid Aminos contains less sodium than soy sauce, aminos from coconut are a much more desirable choice.

MSG IN SOY SAUCE, LIQUID AMINOS AND COCONUT AMINOS
Both soy sauce and liquid aminos contain MSG or glutamate. Coconut aminos do too—if fermented. The difference is that traditional soy sauce and coconut aminos (from Coconut Secret) contain glutamate via a natural fermentation process. It appears that Bragg coconut aminos does not contain glutamate as it is not fermented and there are no added MSG or MSG containing ingredients.

In comparison, liquid aminos contain MSG derived from the highly industrialized process of hydrolyzing soy protein. Hence, the glutamate in fermented coconut aminos is safer and likely better tolerated than the manufactured MSG in liquid aminos. For those susceptible even to the small amounts of glutamate or histamines in fermented foods, the unfermented Bragg coconut liquid aminos is a better choice than Coconut Secret.

Laura Shammah MS, RDN has a masters degree in health and nutrition and is a registered dietitian. She has been operating her own private practice in both New York and NJ for over 20 years. She is happily married and has four children.

THE MIKVAH IN CROWN HEIGHTS

A NEW MIKVAH IN BROOKLYN

FREDDY ZALTA

ONE OF THE MOST IMPORTANT LAWS IN JUDAISM IS THE WOMAN’S RESPONSIBILITY TO FOLLOW THE LAWS OF FAMILY PURITY. ACCORDING TO THE TALMUD, THE IMPORTANCE OF HAVING A MIKVAH RANKS EVEN HIGHER IN JEWISH LAW THAN THAT OF HAVING A SYNAGOGUE.

Each month, following a woman’s menstrual cycle, she has the mitzvah to submerge in a ritual bath in order to purify herself. Since it is required that a woman immerse after nightfall, it makes it a little more difficult for various reasons.

Parking can be a major issue especially after nightfall, so the The Mikvah in Crown Heights (TMICH) has an entrance level parking garage which leads directly into the building—all monitored by state-of-the-art security systems.

The Mikvah boasts 28 rooms and four separate mikvahs, covering over 23,000+ sq. ft. The facility offers the ambiance of a luxury spa, together with unique amenities designed to ensure a seamless and dignified experience.

TMICH has created a system where one can make a reservation, walk in and be greeted by the hostess, and go straight to her assigned room—from the front entrance or straight from the parking level.

The immersion into the mikvah is valid only when the waters of the mikvah cover each and every part of the body including each strand of hair. With this in mind, what the TMICH has done is create an oasis for the women. Prior to the immersion each woman is given her own room to prepare for the ritual. Once prepared she presses a button on a digital tablet which alerts her attendant that she is ready for the immersion. The attendant then leads her to the mikvah.

With its plush five star luxury accommodations, its state-of-the-art security and its emphasis on privacy it not only makes the law easy to follow, but it takes the beauty of the law and raises it to a higher level.

Each mikvah around the world has its unique charm. The TMICH prides itself on its attention to detail. Each of the four extra large immersion pools are in a room decorated with unique, ornate mosaic tiles, heated floors and steps leading into the gleaming clear water.

Cleanliness is not an option, it’s a requirement. Everything in the building is spotless—from the parking garage to the boiler room, from the waiting area to the preparation room. They all truly possess the feel of a luxury spa.

One woman who attends the Mikvah each month said, “For a mitzvah that I have constantly been on the brink of not following, TMICH has brought me back time and again. The friendliness of each staff member, the cleanliness, organization and the lack of judgment from others, truly has made me excited to attend each month. Thank you for giving me the chance to follow this beautiful law.”

Another woman stated, “A friend of mine and her daughter were feeling that Judaism was treating women like second class citizens. When I brought them to Crown Heights to visit, the last place they went to see was the Mikvah. She told me that seeing the care and love put into building the mikvah, for the luxury and comfort of the women, has taught her the beauty of the Taharat Hamishpacha (family purity). She now sees the important role Judaism places on women. This has sparked a newfound love of the Torah and the community.”

This is the main goal of the Mikvah in Crown Heights which was built in honor of the Rebbe and the Rebetzin, Menachem Mendel Schneerson zt’l and his wife Chaya Mushka A”H. The builders worked closely with women from the community to ensure a mikvah as close to perfection as possible, to make it an appealing destination for the women to participate in this beautiful mitzvah. Seeing their dream come to fruition, what they have built is a beautiful testament to the Rebbe and the Rebbetzin in whose memory and honor this mikveh was built.

The Mikvah in Crown Heights is located at 1508 Carroll Street. Visit themikvah.info for more information or all (718) 301-7030.

Freddy Zalta is a community member, a biographer and an author for hire.

THE FAMILY SHAWL

A TRADITION LESS TALKED ABOUT

SARINA ROFFÉ

THE THINGS WE DO AT CERTAIN TIMES OF THE YEAR, AND THE ACTIONS WE TAKE, ALL FORM US AS HUMAN BEINGS. IT COULD BE EATING ICE CREAM CAKE ON BIRTHDAYS, HAVING BARBECUES ON SUNDAYS, OR SPECIAL VISITS TO GRANDMA.

When I was little, my father, Abe Missry A”H, and all his siblings and their children, would visit his parents, Joseph A”H and Frieda Missry A”H, our Sito and Gido, at their apartment on Avenue P in Bensonhurst.

Gido would sit in the corner in a big wing chair, and the children would kiss his hand. Sito would be making sure there were fruit and nuts out for snacks. It was through these visits that the 33 grandchildren knew and bonded with each other, learned to respect and honor our elders and had relationships with our grandparents.

Traditions are patterns of thought or behaviors either religious or social, passed from one generation to the next through practice and repetition. A tradition can be baking certain foods at holidays or at certain times of the year; or practices, such as how we clean our homes before Passover. Such annual traditions are part of every family.

A very small but incredibly significant family tradition among the women in Syrian Jewish families is the ‘family shawl,’ handed down generation to generation among the women. I am a journalist and historian, known as an expert in Sephardic history, and I have never seen this particular tradition written about or even spoken of. It just is. I share it with IMAGE readers from my book L’Dor V’Dor; Tracing the Missry Family Heritage, which outlines the stories from my family and our genealogy.

The family shawl is not for prayer, nor is it a simple head covering. The family shawl is fancy, carefully sewn with pure gold thread, often made with lace. It may have other ornamentation, embroidery or adornment.

The family shawl in the Missry family has been handed down for at least 150 years. It was worn by my great-great grandmother when she carried my paternal grandfather Joseph Nissim Missry A”H, for his brit in late August 1891.

The shawl is worn only when the grandmother carries an eight-day-only newborn son for his brit milah, or in the case of a firstborn son, during the pidyon haben, when he is redeemed by the Cohen.

The shawl is a family heirloom. My husband’s family—the Sutton’s—had one, now lost as the family grew. As I’ve already stated, my mother’s family had one, worn by the women in our family for generations. Every time a son was born, my maternal grandmother, Estrina Cohen Salem A”H, would take it from its special place in her drawer, to be worn as he was carried for his brit. I feel sadness at the loss of this family heirloom, yet grateful it was worn by my mother Renee Salem Missry A”H at the brit of my two sons. I am hopeful it will be found and returned to our family.

The family shawl is special. As you wear it, you feel the magic and power from your female ancestors give strength to the moment of the brit milah. The mitzvah of carrying a child for his circumcision, his entry into the covenant of Abraham, is somehow magnified, as wearing the shawl draws on the generations before us in that magical moment.

The Missry family shawl has been fabric tested. The fabric and gold thread are dated to about 1850. One of my cousins keeps the shawl under lock and key. When a boy is born in our family, it is picked up for the brit, and returned within days, where it is secured for the next brit.

I had the honor of wearing our family shawl to the brit of my two grandsons. When I wear it, I feel the essence of my great grandmothers, my grandmothers, my mother, my aunts and female cousins and all the women who came before me who wore that same shawl. Their collective memory is somehow joined together in the seconds that I place the shawl on my head, its gold threads shining. As I carried each of my grandsons for their circumcisions, I thought of all the women in my family and the contributions they made to Am Yisrael.

A genealogist and historian, Sarina Roffé is the author of Branching Out from Sepharad (Sephardic Heritage Project, 2017), Sarina holds a BA in Journalism, and MA in Jewish Studies and an MBA.

ENOUGH IS ENOUGH

FIGHTING ANTISEMITISM

YOLA ASHKENAZI

ON A WARM SUMMER NIGHT IN AUGUST, THE ENOUGH IS ENOUGH ORGANIZATION HOSTED A COMMUNITY WIDE EVENT. SIX COMMUNITY ORGANIZATIONS JOINED TOGETHER IN DEAL, NEW JERSEY AT THE HOME OF LINDA AND ISAAC MASSRY WITH ONE GOAL IN MIND: TO EDUCATE, UNITE, AND EMPOWER MEMBERS OF OUR COMMUNITY TO STAND UP AGAINST ANTISEMITISM.

Enough Is Enough alongside the SCA, Kesher, Stand With Us, the SCF, and the Center hosted interval workshops in which attendees were able to learn how to combat the antisemitism that is present in their lives.

We’re seeing a rapid rise in antisemitic rhetoric and acts in every-day conversation—both online and in person—and it would be a complete disservice to our community and to the Jewish people as a whole if we did not learn how to effectively stand up for ourselves. According to the Anti-Defamation League (ADL), 2021 was the highest year on record for documented violence directed against Jews. These record-breaking numbers present as part of a consistent, five year upswing in the number of antisemitic incidents, unprecedented in the ADL’s three decades of data collection. This violence has eroded the sense of security that American Jews have long experienced, and it raises real concerns about our safety and well-being in this country. With this hate being expressed increasingly publicly and violently, it is imperative that we equip ourselves with the hard skills needed to take a stand against the antisemitism that is prevalent in our lives. The event to Combat Antisemitism, put together by a group of gallant and dedicated young adults, was aimed at doing just that.

Each community organization arranged their own respective programming in which they taught about different ways that one can get involved in combating antisemitism. Attendees were able to tailor the evening to their own interests, choosing which breakout groups were most intriguing to them, and allowing for an event that would be effective and interesting to all. From Krav Maga instruction to conversations about how to respond to antisemitism on campus, there were truly spaces for everyone to feel comfortable and learn about how they can best incorporate the fight of antisemitism into their own lives.

In addition to these thoughtful conversations and breakout groups, were distinguished speakers including New Jersey Senator Vin Gopal, activist Adela Cojab, Rabbi David Haber, and representatives of the different organizations. The crowd listened intently as the speakers imparted messages about the importance of taking a stand against antisemitism wherever one may come across it.

Senator Gopal spoke about how it is our duty to educate our youth and about his valiant efforts to incorporate awareness about antisemitism, the Holocaust, and the State of Israel into the state’s school curriculum.

Adele Cojab inspired the crowd by passionately explaining that it is our responsibility to stand up for ourselves in a strong and meaningful way. “We live in a time of civil rights where every group is standing up for themselves and every group is claiming space, why haven’t we hopped on that bandwagon?” Cojab exclaimed. She continued, telling the crowd that “Not everyone has to be an activist and not everyone has to be an advocate, but as long as you stand strong, as long as you are always prideful, as long as you sit in your class and you stay true to your beliefs, that is everything.”

Finally, Rabbi Haber spoke about the responsibility that the community has to each other to stand up for one another regardless of any and all differences. “Everybody sitting here is a brother and a sister,” he began, “if you’re on the right, if you’re on the left, if you’re in the center, if you live in Deal, if you live in Brooklyn—regardless of your background, there’s no discrimination.” It is a strong message about the value of togetherness regardless of political views at a time of discord and polarization in our country.

Representatives from the different organizations spoke as well. Notably, Michael Harary from Enough is Enough (EIE) said, “Together and united is when we’re at our strongest point in combating antisemitism.” EIE is encouraging young adults to combat antisemitism and this event proved to do just that with 300 attendees listening keenly and participating sincerely. EIE plans on continuing to educate and empower our community’s young adults by forming teams on college campuses who host self-defense classes, organize athletic tournaments, and increase pro-Israel political involvement and lobbying. After this event, I certainly felt better equipped to stand up for the Jewish people and the Jewish nation when need-be. I implore you to seek out resources to learn how you can best protect yourself and protect our nation because we may need to do so when we least expect it.

Yola Ashkenazi is a junior studying economics and psychology at Barnard College. She is President of the Chabad at Columbia University’s undergraduate board and is involved with AIPAC’s campus and community initiatives.

JACK SETTON

OUR CHILDREN ARE OUR INSPIRATION

SARINA ROFFÉ

IN PROVERBS, KING SOLOMON WROTE “TEACH A CHILD IN THE WAY OF HIS ABILITIES; HE WILL NOT SWERVE FROM IT EVEN IN OLD AGE.” THE INSPIRATION AND MOTIVATION FOR WHAT WE DO WITH OUR LIVES OUTSIDE OF OUR CAREERS, THE WORK THAT GIVES OUR LIVES MEANING, OFTEN COMES FROM OUR CHILDREN AND THEIR NEEDS.

Such was the case with Jack and Claude Setton, who began Gesher Yehuda three decades ago, and later Yeshiva Prep High School. When their son was not talking at age three, the Egyptian-born couple began looking for alternative methods to encourage him and help him develop.

There were no community schools at the time for children who learned differently. The couple looked around and did not like their options. At a family bar mitzvah in Israel, they went to get a blessing from Rabbi Shalom Lopes A”H, father-in-law of Israel’s Chief Rabbi Bakshi Doron A”H. When Rabbi Lopes heard their story, he suggested they open their own school. He opened a book to a pasuk. “Whoever takes care of my children, I’ll help them take care of theirs.” This planted the idea to open a school. Years later, Rabbi Bakshi Doron came to visit the yeshivah.

“Some children just need that extra help, or the right approach to help them over the gap. I call it a bridge to regular education,” said Jack. “When I saw the impact on my own child in just two years, as he was able to go to Yeshivah of Flatbush in second grade, I knew it was important to help other parents.”

Each child is unique in his or her own way. It is important to build on a child’s strengths. It reassures them and builds confidence, and there is a domino effect which enhances other traits. To Jack, it was clear children could succeed if they were in a positive, encouraging environment. He felt you could change the trajectory of a child’s life if given the proper guidance at that stage of their lives and build their confidence so they can reach their full potential.

With parental determination and drive and no other alternatives, the Setton’s started their own school. In the first year, there were six students in kindergarten and first grade, then 18 students the second year in K-1. By the third year, there were 36 students. Today, the elementary and high school have about 100 students. The school expanded grade by grade, and Jack hired professionals to give the students individualized instruction to help them thrive.

Leon Yehuda Setton A”H holds his son Jack
and daughter Shirley (nee Mansour) in Cairo 1962.
To Jack’s left is his mother Claire Setton née Franco A”H

Before they knew it, Gesher Yehuda became the go to school for children with language delays and other academic needs. Jack is motivated by King Solomon’s philosophy to think outside the box, to educate each child according to their own way, and teach in a way that works for that individual child. Teachers do not stick with traditional teaching methods, but instead find techniques that connect with the children and the way each child learns.

Many remember the children’s storybook by Watty Piper called the Little Engine That Could. The book is about a little blue engine that has to make it up the mountain hauling a long train. The task seems overwhelming, but because the engine has the desire, the motivation to deliver her load to the children on the other side of the mountain and make them happy, the engine is successful. It is motivation that inspires the little engine to plug along and be successful.

Jack faced a huge challenge when at age 14, while attending Stuyvesant High School, the top public high school in the City of New York, his father Leon Yehuda had a stroke. Born in Egypt, he had watched his father, who was successful in Egypt struggle to rebuild their lives again when they settled in New York. Now living in Manhattan Beach, his father came home to recuperate after the stroke.

One Shabbat morning, Jack woke up and saw his father was gone. It was a windy day and Jack and his brother Mark ran to shul, only to find that their father was in synagogue praying. He had walked a mile and a half to get there.

“I saw his determination, and the emunah, the way he pushed himself and the drive my father had. It made a big impression on me,” said Jack. “My mother went to work to help out.”

Jack also worked after school to help the family. Like the Little Engine that Could, Jack had to rise to the occasion and was motivated by his family’s needs and the culture of hesed as he grew up. When he married Claude Nackab and they had children of their own, Jack faced new challenges. Soon the needs of his own son inspired him to give other families with children who needed a little help with their learning challenges the same hope.

Jack Setton’s bris, Leon Yehuda A”H
holding him,1957, Cairo, Egypt

In the early years, Jack was guided by the wisdom of people like Joe Beyda A”H, who told him, “It’s not the kids that have disabilities, it’s us, the parents. The kids are just challenging us to teach them differently.”

“We became dedicated and wanted to make sure other people had that bridge for their children who had early learning needs. For example, if a child has dyslexia, they learn differently, and we were able to help with that, and so many other learning challenges,” said Jack.

When children feel at home and in a place where they feel they belong, their other issues melt away, they feel better about themselves and become more eager learners. Because of the excellent success rate the school had, many community children were pulled from public school and enrolled in Gesher Yehuda, where amazing accomplishments were happening. The school became a model for other Jewish communities around the world. Gesher hosted the Minister of Jewish Cultural Affairs from France, as well as yeshivahs from Mexico, Los Angeles, Chicago, Englewood, Connecticut and elsewhere, where they coordinated and shared curriculum to start their own programs.

There are so many incredible opportunities that Hashem has blessed the yeshivah with. For about 20 years Gesher’s school psychologist was Dr. Mary Courtney. She grew up in Minnesota and became a renowned psychologist and author of many books. She was a senior member of the New York University Child Study Center, as well as the head of psychologists in the New York City Public Schools.

“When I once asked her why she was working with us, she told me that as a young student she dreamed of a time when she could work hands-on with kids and implement effectively what her training and passion was all about, to help kids,” Jack said. “She could never have imagined that opportunity would come later in her life in a small boutique yeshivah in Brooklyn, New York.”

Award presented by Gesher to Eileen Sutton at the home of Kenny and Lillian Carey, 1998
Rabbi Eliyahu Bakshi Doron, Rabbi Haim Shaul, Jack Setton, Sam G Sutton, unknown, unknown, Ikey Mansour, and Alan Fallas

In a study done in the late 1990s by Harvard University about schools that provided individualized instruction, Gesher Yeshiva rated amongst the top schools.

About one third of the children in the community have some kind of special need that requires a specialist, such as a speech language pathologist. So Gesher Yehuda is opening a therapy center, as well as an early childhood center to help those children who need therapy.

“One of the main ways to help build a child up is to give them confidence in their ability. If they see they can succeed, their confidence grows. I saw the impact the school had on families firsthand, including my own son,” said Jack.

Funding comes from several sources including tuition for the Jewish part of the day, and fundraising. With one voice and one heart the community and multiple volunteers have rallied to help the yeshivah with bake sales, parlor meetings, tournaments and other fundraisers. Gesher owes a deep debt of gratitude to all those pillars in the community who lent their financial, emotional and intellectual support to the school.

Before they knew it, it was time to establish a high school. Setton worked with Rebecca Harary to open Yeshiva Prep High School for students who needed additional academic support. The school opened in 2009 to help those students aging out of the K-8 schools that were not yet ready to attend a mainstream high school. A collaboration with Yeshivah of Flatbush High School allows Yeshiva Prep students to participate in non-academic and social activities such as morning prayers, Shabbatons, plays, gym, computer classes and more.

Claude and Jack Setton, 2009
Jack Setton and Nathan Tawil
Harry Adjmi, Rabbi Eli Mansour, Michael Cayre, 2009

One of the many inspirational and moving moments of Jack’s involvement with Gesher came last year when Rabbi Eli Mansour, Gesher’s Rosh Yeshivah for approximately 20 years, came to Gesher on one of his regular visits. He reviewed and tested the seventh and eighth grade students on Gemara and Chumash. He was very impressed by the knowledge and clear understanding the students had of the text. A child’s potential is unlimited if given the proper attention and education. The foundation of our character and education is emunah.

What gave meaning to Jack’s life began with the need to enable all children to thrive. And so many other children and families benefited from his commitment.

“The most rewarding gift is when years later you see these children have grown up, gone to college, have amazing careers, got married and now have children of their own,” said Jack. “I tell the graduates that the greatest appreciation they can show parents and educators is their success. And they delivered in a big way. I get a warm feeling, seeing them confident and productive. I thank Hashem every day for giving me the zechut and opportunity to be involved in enhancing the education and social development of our incredible children, B’H!”

A genealogist and historian, Sarina Roffé is the author of Branching Out from Sepharad (Sephardic Heritage Project, 2017), Sarina holds a BA in Journalism, and MA in Jewish Studies and an MBA.

HABAYIT, HOME AWAY FROM HOME

A NEW BUILDING, AN OPEN HOUSE & A TRIBUTE TO LESLEY KASSIN A”H

SOPHIA FRANCO

OUR SAGES TEACH US THAT IF YOU TAKE ONE POWERFUL STEP FORWARD, AND ALLOW HASHEM AN OPENING INTO YOUR LIFE EVEN AS SMALL AS THE SIZE OF THE EYE OF A NEEDLE, YOU WILL WATCH AS HE CREATES FOR YOU AN OPENING THE SIZE OF THE WHOLE WORLD.

A year ago, a beautiful group of realtors in Brooklyn came up with an idea. So many calls had come to their doorsteps for short term leases to accommodate medical patients coming to New York for doctor’s visits and treatments, but no matter how hard they tried, they could not be of service. Even if there was an empty apartment available, how could that help? Furniture, beds, towels and sheets—there was so much to provide!

According to the old adage, the first step is always the hardest, so, they began with one apartment. Friends and relatives around them began to buzz, and donations poured in. With the help of so many, they cleaned it up and decorated it, and got ready for the first call. Within moments it was booked, all set up and free of charge. Quickly they realized, one apartment wasn’t going to be nearly enough.

Today, just one year later, Habayit has fourteen apartments to offer visiting patients and their families, and most of them are occupied year-round. The committee worked for many months trying to renovate a new building that they rented for Habayit, on east 9th Street. With the help of their landlord, they were able to rework the entire building, including the kitchens, bathrooms, and floors. Every piece in the new apartments was donated—from couches to beds, cribs, lamps and art work. Even the Shabbat locks on the doors and the mezuzot were graciously given from the heart. With the help of their fabulous design team, Natalie Ammar Shalom, Beth Heaney, and Michelle Barsano, who volunteered their time, the apartments came together like a thing of beauty. With fresh linens and towels stacked high, and kosher food in the fridge, each space has become a home away from home, just like the name suggests.

This month, the founders and committee planned a celebration in their new building to honor all their donors, and the four brand new apartments that they could now offer. Eva Shammah, the energy source behind the project, humbly explained the excitement of the day. “Twelve months ago, we started on a path. We wanted to solve a problem, and we did. But we wanted the community to know what we did. It was so emotional! To stand in these apartments—to feel the coziness and to see how beautiful each one turned out—to appreciate all the special touches; the high chairs in the corner, the towels stacked neatly, the games in the closet—it was just surreal! When Rabbi Azriel Matsur gave his beautiful words of beracha, blessings for the patients who stay here to have refuah shelama (full recovery) and success in their treatments, everyone understood that this is really the bottom line. This is why we did this! We want to help these families! We want them to come here, and get through whatever it is they have to do with as little pain as possible, and go back home, to their lives, feeling well, and with success in their treatments. That’s the goal. That’s what this is all really about.”

One of the apartments and the entire day, was dedicated in memory of one of the most beautiful souls this community has ever known, Lesley Kassin A”H, Leah bat Rachel, who we lost from this world too soon. Natalie Ammar Shalom, one of the original forces behind the organization explained, “Lesley was an artist and a teacher and you can feel her genuine and kind spirit in the apartment through her artwork and sculptures. She was good hearted, generous and fun to be around. She had a zest for life and she knew how to light up a room. She always took people under her wing, as we are doing here in Habayit, and I hope that her beautiful artwork and creativity will bring our guests a little bit of her warmth and joy while they stay here.”

The committee opened the new Habayit to the community so that their donors could really see what they accomplished, because every act and donation, small or large, makes a difference! To see how many people were involved, to be there, enjoying the most magnificent meal Stephanie Esses prepared, to sip coffee and nibble on yummy desserts while listening to the wisdom of world-renowned speaker Slovie Jungreis-Wolff who had us all in tears talking about the holiness of this project, you could just picture how a patient would feel staying in these homes. The sheer warmth of it—and to feel Lesley’s presence, to know that she is smiling on everything Habayit has accomplished—Regine Shrem recalled, “It was a very emotional day! And truly, it’s been just one year! I’m so happy and proud to know that I had even a small part in sparking the fire for this.”

The compassion and love surrounding Habayit makes this organization one like no other, entering at a time in a person’s life when they need it the most. At the celebration, over 400 people showed up to pay tribute to a project that is unlike any other. Elliot Shelby said, “Aside from the effort and work so many people put into making sure each apartment was finished beautifully and stocked with every amenity, the work does not stop there. Just as an example, when one of the patients needed a ride to a doctor’s appointment in the city, all we had to do was put it on the chat, and within seconds someone was on their way to pick him up.”

Many of these families have nowhere else to go, and nowhere to turn, but when they end up in Habayit, they could not be more grateful. From, Panama, Israel, Mexico City, and all over the world, the patients can rely on this organization to make them feel safe and at home. One visitor explained, “Once we called Habayit, there was no need to call anyone else on our list. Yes, we had medical issues on our mind, but Habayit gave us comfort and stability and took care of everything else.”

Lillian Srour added, “The committee and our volunteers are always wondering ‘what more can we do for our guests. How can we make them feel more relaxed? How can we make their road easier?’ It’s so much more than providing a roof over their heads. There is no end to the service, and it’s all done from the heart. Our visitors are more than just guests, they are family. We only pray that all those who stay in these apartments have a refuah shelama, and that these apartments can be transformed into homes for brides and grooms, rather than sick people, very soon!”

Rabbi David Ozeri summed it up perfectly, saying “Habayit is the most beautiful home on earth, bringing joy and happiness to Hashem and mankind.”

Eva continued, “I can’t thank our amazing committee enough, especially Aaron Cohen who worked tirelessly for months and months and put in so many hours to get us in on time, Shirley Barnathan who donated fresh flowers for the open house, Yossi Beri, who handled all the graphics, and also, Eva Matut, who was our event planner! And of course, all of our donors—you know who you are! And our volunteers! You are amazing, stepping up on a dime to work or drive or give whatever you can to make our guests feel like family! I love what we do, and I love that we are able to do it in such a beautiful way. I am blessed to be a part of such an incredible group of people.”

Follow us on Instagram @Habayit_ny
Donate on our website www.habayit.org
To volunteer, contact Regine Shrem (917) 405-2316
Tizku l’mitzvot!

Sophia Franco is a mom and grandma, and a lover of the written word in all forms. She has been an author, lyricist and poet for our community for more years than she can count.

Yeshivat Heichal Yerushalayim

BUILDING LEADERS FOR THE FUTURE

IS YOUR SON THINKING OF STUDYING IN ISRAEL FOR A YEAR? THERE IS A NEW CHOICE FOR A SEPHARDIC COMMUNITY YESHIVA IN ISRAEL FOR POST HIGH SCHOOL STUDENTS. RABBI CHARLES SHAUL TEBELE BELIEVES AT HEICHAL YERUSHALAYIM, WITH A LITTLE MOTIVATION AND CONFIDENCE, EACH BOY CAN BECOME A LEADER FOR HIS FAMILY, FRIENDS AND COMMUNITY.

OUR RABBI
Rabbi Charles Shaul Tebele is Head Director and Rosh Yeshiva of Yeshivat Heichal Yerushalayim. Rabbi Tebele has a very diverse background, which gives him the ability to connect with all types of boys from all backgrounds. Married with five children, having recently moved to Yerushalayim, the Rabbi and his family are dedicated to helping the students grow and shaping their future.

Rabbi Tebele grew up in Brooklyn, went to Magen David Yeshivah Elementary School, and attended Ohr Hatorah High School. The Rabbi is a Syrian community Rabbi who held positions teaching as a rabbi in Magen David Yeshivah for years, guiding over 120 boys, now in community high schools. He also served as a rabbi, delivering shiruim in Shaare Zion and Edmond J. Safra Bet Jacob, under the guidance of Rabbi Eli Mansour Shlita. Rabbi Tebele has proven that with the proper amount of love and dedication a boy can reach his full potential.

OUR VISION
A premier, boutique yeshiva for our community boys, Yeshivat Heichal Yerushalayim has been endorsed by many esteemed community rabbis. It is in-line with our traditions and customs, which make our community vibrant and consistent. We are a small family-orientated yeshiva. This formula, which was developed in Yerushalayim, helps us give our community boys the opportunity to grow in many ways, with the proper amount of structure and guidance, as well as an exciting staff of rabbis who are devoted to bringing out the excitement in learning Torah and doing mitzvot. Our goal is to motivate and stimulate boys to taste the love of the Torah and mitzvot while building friendships and memories that last a lifetime.

Boys from 17 to 21 begin the learning curve of life, developing who they are and who they want to be. Their role models begin to change and their concepts on what reality is changes with each day that passes. Our Yeshiva believes this is important, and our rabbis convey this message with patience and motivation. Here, a boy can find his mold by gaining the independence he needs for life.

Our trips and Shabbatons are built around spiritual inspiration. They’re uplifting and enjoyable. While the boys have a good time, they gain moments that last a lifetime. Each boy has a personal relationship with the rabbis and build a kesher that follows them for years to come.

WE GIVE OUR BOYS THE TOOLS TO GROW
No student feels out of place in our Yeshiva. Each student comes from a different background with different obstacles. Whether they have ever opened a Gemara or not, we help them grow. We work with them to build self-confidence, motivation and dedication.

Our Yeshiva prides itself on being small in quantity with a max of 20 boys per year, but large in quality, showing each boy personal attention and having the ability to maintain a clean and healthy yeshiva, without having any boys fall through the cracks.

For more information, check out their website: www.HeichalYerushalayim.com

DSN CELEBRATES HANUKKAH WITH FESTIVITIES FOR ALL AGES

HANUKKAH AT DSN SHOWCASES SOME OF THE MOST HIGHLY ACCLAIMED EVENTS IN THE JERSEY COMMUNITY. BOTH CHILDREN, ADULTS, AND SENIORS LOOK FORWARD TO THESE WELL-ORGANIZED, INSPIRING AND EXHILARATING GET-TOGETHERS.

On December 26th, DSN hosted not one, but two special Hanukkah celebrations: one during the day for its seniors and the other at night for children and their families. These well-known parties exemplify community building at its finest, bringing everyone together in a positive, happy, joyous, and festive way.

During the day, DSN hosted a joint party with SBH. Over 80 seniors were warmly welcomed at DSN and offered a beautiful lunch graciously donated by PKS. Then the fun began with raffle prizes such as blankets, bathroom sets and kitchen electronics. The seniors were elated! There was music featured by singer Shlomo Haviv, who had all the seniors singing and dancing in no time. Senior Program Directors Stephanie Massry and Vicky Schreiber, couldn’t contain their feelings. “We had such a wonderful day with all of our seniors. They were so appreciative and overjoyed with the singing and the raffle prizes. It was such a nice way to celebrate Hanukkah”.

In the evening, DSN welcomed over 800 community members into its building. It was the biggest DSN Hanukkah celebration ever! As guests entered, they witnessed a magnificent balloon arch display, then enjoyed an elegant dinner provided by Nicole’s Kitchen. There was a bingo stage filled with a massive number of prizes, a photobooth with props, and a Guess How Many Dreidels competition.

DSN mother Stephanie Hanan stated, “My son won an electric scooter tonight. He was so happy! The DSN Hanukkah party is the fan-favorite night of the year! What more can we ask for than to be with our community, have our children entertained and have delicious food for all!”

Executive Director Sammy Sitt resumed his renowned position as master of ceremony. Several bingo iterations were played such as getting a straight line, 4 corners, an X and a fan-favorite “stand up, sit down.” Sammy was smartly able to get the crowd screaming in euphoria as each number was called. The entire DSN gymnasium roared with laughter, hopefulness, and excited energy.

Yvette Nasar, a DSN mother, was amazed. “I am so impressed that my older sons are just as happy about this night as my young daughters. They were all confident about winning something from the big selection of prizes. DSN goes all out!” There were exceptional prizes up for grabs, including extra-special grand prizes to satisfy all age groups, including an Xbox, Airpods, smart watches, a bicycle, Kindles, Barbie dream houses, American Girl dolls, speaker systems, wireless headphones, iHomes and scooters.

DSN’s Youth Director Frieda Shamah enjoyed the night. “I love Hannukah and we at DSN ensure this night is a big blowout success with a stage, microphone, the big screens (to see which bingo numbers are called), prizes, food, and so much fun!”

Sammy Sitt put the night into perspective. “On Hanukkah, we are reminded how the Greeks wanted to tear down the religious and social fabric of the Jewish community. DSN is modern-day proof that we have won that battle. Bringing the community together for exciting fun and entertainment is what we do best. With all the new families who have joined the community, we must provide an opportunity for everyone to meet each other and feel at home. We have the finest community in the world, and they deserve the best!”

SBH CONNECT

OFFERS SENIORS DAILY PROGRAMMING & SO MUCH MORE

VICTORIA SUTTON

HUMANS ARE BORN INTO SOCIAL GROUPS AND LIVE THEIR ENTIRE LIVES AS A PART OF A SOCIETY AND COMMUNITY BUT ONLY RECENTLY DID WE START TO DISCOVER EXACTLY HOW IMPORTANT THESE RELATIONSHIPS ARE. THE NEED FOR COMMUNITY, LOVE, AND CONNECTION IS NOT SOMETHING THAT DIMINISHES AS WE GET OLDER. IN FACT, STAYING CONNECTED CAN ACTUALLY KEEP OUR LOVED ONES FEELING THEIR BEST.

According to a study cited in AARP, “Many scientists now believe that social interaction is key to maintaining good mental health and warding off diseases like Dementia and Alzheimer’s. Many recent studies document the positive effects of social interaction.”

Increased social interaction can reduce stress, improve physical health, reduce the risk of depression, lower levels of anxiety and increase self-esteem. On the opposite end, a lack of socialization can be harmful. “Social isolation can often heighten feelings or symptoms of depression, making the need for human connection and shared experiences critical,” said Jacqueline M. Chattah, Senior Division Case Manager at SBH. Driven by the science emerging about the benefits of socialization, our firsthand knowledge of our community seniors’ needs, and our SBH foundation at the forefront; SBH Connect was born.

INTRODUCING SBH CONNECT
SBH Connect, a program of the Lorraine and Louis A”H Shamie Senior Division, offers free, all day, daily programming for the seniors of our community. Every Monday through Thursday, seniors can take classes taught by talented instructors at no cost to them. We’ve heard from so many community members who were concerned about their parents that spend too much time alone at home with nothing to do. If only there was a safe place where they could go and interact with others, they’d say. We’re proud to say that SBH Connect is that place! Each day, dozens of seniors come to Connect to socialize and interact while participating in engaging activities.

“To see SBH Connect open its doors to our most beloved and respected community members has been a dream which we worked tirelessly to achieve,” said SBH Vice President and Senior Division Board Chair Michele Levy.

On top of our amazing daily schedule, our program is staffed by trained professionals who ensure that each senior’s needs are met, whether that be related to their physical or mental health, food supply at home, or anything else they may need when they step out of our building. “At SBH Connect, we aim to provide our seniors with the support they need as they and their caregivers navigate the aging process,” said Jacqueline M. Chattah.

PROGRAMMING AT CONNECT
SBH Connect is committed to offering a diverse schedule of programs to ensure that there is something that will appeal to every senior. “The program was developed with input and suggestions from our seniors for our seniors, and offers an extensive array of activities that appeal to a wide range of people,” said Michele Levy. “So, whether you enjoy exercise, art history or arts and crafts, political debates, mah-jongg or just hanging out—there’s something for everyone,” she added. Daily programming includes art, music, cooking, exercise, games and so much more. We are constantly adding to our schedule based on feedback.

For our seniors looking for some extra fulfilment, we proudly offer volunteer opportunities that meet their hobbies and interests. One popular example is our Knitting Club, wherein our seniors knit blankets for the babies of our Fertility Division clients! Our book club provides for a stimulating conversation with experienced community moderators. Additionally, we routinely host students from our schools to Connect to spend time with and learn valuable lessons from our seniors. It truly is special to see.

If you or a loved one is interested in joining us at Connect, please call Shari at (718) 787-1100 x 353 or come join us in our new building, 1963 McDonald Ave. Transportation can be provided for those who need, free-of-charge. We can’t wait to see you! Visit @sbh_connect on Instagram to see this month’s calendar.

Victoria Sutton is the director of the SBH Lorraine and Louis A”H Shamie Senior Division in both New York and New Jersey. She has a Master’s in Public Administration from Baruch School of Public Affairs.

THE ACCIDENTAL ENTREPRENEUR

ELLEN ADES

WHEN JULIE DANZIGER WAS 21 YEARS OLD SHE HAD NO IDEA WHAT SHE WANTED TO DO. THE ONLY THING SHE DID KNOW WAS THAT SHE NEEDED A JOB. SEEING JULIE STRUGGLE WITH UNCERTAINTY PROMPTED HER MOTHER TO SAY, “YOU LOVE TO TRAVEL AND YOU’RE VERY ORGANIZED. WHY DON’T YOU LOOK FOR A JOB WITH A TRAVEL AGENCY?”

It made sense, so Julie followed the advice. Through friends she found an internship, followed by a paying job in a brick and mortar travel agency. After that first year, Julie moved to a larger agency where she met Jack Ezon.

Today, Julie is co-founder of EMBARK Beyond, a globally recognized luxury travel advisory with affiliated offices and agents around the world. Her co-founding partners are Jack Ezon and Eli Ashear.

Yet, if you ask, Julie will tell you that she never planned to own a business or be an entrepreneur. In that sense you might describe her as being an “accidental entrepreneur.”

Most people are interested in learning how to become successful. The ‘how to’ part is usually not glamorous and stays remarkably consistent across industries and histories. Hard work always plays a role as does ‘timing.’ In Julie’s story she adds that her success was also a result of perseverance.

From the time she first began working, Julie was patient. She rolled up her sleeves, and showed respect to those who had more experience and knowledge. She focused on bringing value. Her time working as an employee prepared her. When the opportunity presented itself to become a business owner, she was ready. Succinctly summed up by Julie, “You can’t cross the finish line without running the race.”

Jack Ezon says he appreciates her consistent execution and how she trains the people around her to be the best version of themselves. Over time Jack says he’s learned that, “Julie is the ultimate team player and captain. She is always focused on making everyone around her thrive. She focuses on the win for the team, not for herself, every time.”

Eli Ashear praises “Julie’s ability to understand what specific experience each client is seeking. She is a great co-founder and partner because she represents our brand and embodies who we are.” He went on to add that, if there is one thing he’s learned from Julie, it is the tenacity necessary to advocate for a client. He states, “It’s one thing to assist someone with a booking. It’s another to stick with them through thick and thin, which is what defines us as part of their story.”

Over the years, Julie married, and gave birth to three beautiful children. She has been raising her family with her husband, Joe. Having a supportive husband has been key to her success as a business owner, a mother and a wife. Even with great support, managing the challenges that inevitably pop up is far from easy. One unforeseen event popped up soon after opening EMBARK Beyond. Julie was invited to join a hotel chain advisory board. This is an honor and strategic career boost to anyone in the travel industry, but she had to attend an event in Europe. Initially, Julie accepted because it was mid-week and she calculated that she could attend and easily be home for Shabbat. Shortly after accepting, she found out her daughter was having a siddur party at school that same week. Julie backed out of attending the European event and therefore being accepted on to the advisory board. It might have set her career back a bit but it satisfied her desire to be a good parent.

Julie said, “When you’re a working mother you have two jobs. For me, my home job as a mother and wife always takes precedence.” When one of the children is sick, fortunately, Julie has a husband who offers to stay home so she can go to the office. That kind of support is key to her well-being.

According to Julie’s husband Joe, “No matter how much she has on her plate the children always come first.” Therefore, it is certainly no wonder that all three children—ages 7, 10 and 13—have positive feelings about their mom being a business owner. The oldest describes his mom as being a lot more fun than other moms. Her middle child appreciates traveling to really cool places. The youngest admits to missing her mom when she goes to work, but appreciates that she can occasionally work from home. She also loves the popcorn machine in her mom’s office.
Julie is most proud of the growth her business has experienced in a relatively short time. She never thought she’d be in business for herself. She was happy working in the travel industry and being around people that made her happy. “I am grateful to be working with amazing, incredibly honest, hardworking, thoughtful people all over the world,” she said. Regarding her personal life she shared, “I am proud that Joe and I are part of a supportive, loving, incredible family.”

At the onset of our interview, Julie was adamant about describing herself as a “regular, average person.” She stated, “There was never anything special about me. I was average in school. My family was a typical community family.”
In spite of her many declarations to the contrary, there is much more to Julie Danziger than meets the eye. By her own admission, she has high standards. Professionally, she wants to keep learning. Being a working mother means she always strives to be a better mom. Most importantly, her message is profound and key: You can achieve great things if you like what you do and you’re willing to work hard at becoming the best.
Julie knows what she values most and she makes decisions that honor those values. That is a master class on how to feel comfortable in your own skin.

To get in touch with PROPEL: call 646-494-0822, email info@thepropelnetwork.org
Instagram @PropelNetwork.

Ellen Ades is a PROPEL career coach.