Watch Those Calories!
Read ’em before you eat ’em, the Health Department advises in a new campaign launched recently to help New Yorkers make the most of the city’s calorie-posting rules. Under the NYC Health Code, chain restaurants are required to post calorie counts for food items on menus and menu boards. The rule took effect this summer, after a federal court upheld it and an appellate court refused to delay enforcement while the industry tries again to overturn it. The new campaign—five ads appearing in 1,000 NYC subway cars for the next two months—is designed to help New Yorkers see how quickly fast-food calories add up. Many are unaware that a typical adult needs only 2,000 calories a day to maintain a steady weight. Even fewer know how easy it is to overshoot that goal while eating on the go.