Norma Hafif, founder and CEO of Stylelicious has always had a passion for great style. Earlier this year, the dream to start her own store became a reality. As she watched her daughter Shelly go from a tween to a teen, she realized the tremendous need for a fresh accessory 
Stylelicious is the brainchild of Norma, her mom Fran Gindi, and her daughter, Shelly. The store allows three generations of the same family to work together.
“I saw a growing need for teenagers to find a fun hip store to shop in without breaking the bank. One accessory can make an entire outfit. My concept empowers teens to explore and feel comfortable playing with different ideas and finding their own style at great prices,” said Norma.
At Stylelicious, girls can make projects catered to all ages, including jewelry boxes, beaded 
Norma also has a wide variety of party ideas for special occasions, including Pillow-licious, Bead-licious, Crochet-licious, and Clutch-licious. The ideas are endless, and all are custom made for your child’s desires.
I recently visited Stylelicious at its superb Upper East Side location on a Sunday with my daughter’s club. We were quickly enveloped into the warm and comfortable ambiance, provided by Norma, Fran and Shelly. The girls created two beautiful art projects and had a wonderful city experience, taking in all the sharp and creative merchandise Stylelicious offers.
Stylelicious offers free gift wrapping and delivery. The store is located at 1418 Second Avenue, at the corner of 74th Street. Customers can view the wide variety of innovative merchandise in person or visit www.styleliciousnyc.com. Phone orders are welcome at (212) 717-8336.
Stylelicious has the perfect gift for any special occasion. So make the trip to the Upper East Side and visit the store; you will be happy you did.
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Randi Shomer is a community member, mother of four children, and a freelance writer.
