ADAM LEVINE IS OWNER AND OPERATOR OF ONE OF THE FIRST COMPLETELY ELECTRIC BICYCLE DEALERSHIPS IN MONMOUTH COUNTY. OVER 6 YEARS AGO, HE VISITED A PEDEGO ELECTRIC BIKES DEALERSHIP IN COLORADO, FELL IN LOVE WITH THE CONCEPT AND THE BRAND, AND OPENED A STORE OF HIS OWN, ALONG THE JERSEY SHORE IN SPRING LAKE, THREE MONTHS LATER.
Since then, he has seen an electric bicycle wave sweep across the country, with ebikes becoming the fastest growing segment within the bike industry. The health benefits of bike riding are universally known, and electric bikes are simply making these benefits more accessible for everyone. From being an excellent form of exercise, to being an environmentally, traffic-friendly way of commuting, to having something fun to do with friends and family, there is no wonder ebikes have become so popular.
So, what is an electric bike? It’s simply a bicycle with a small motor and a battery (usually lithium ion) which assists the rider while they pedal. In many cases, these bikes also offer a throttle option which allows the rider to not have to pedal at all.
Every customer has a story, and with six years in business, Adam has heard just about every reason why someone would buy an electric bike. “The feel-good stories never get old. You are seeing people who haven’t been able to get on a bike in years due to some physical ailment, get on a Pedego and start riding like they’re a little kid again. People are also buying these bikes to simply level the playing field and keep up with other stronger riders, or maybe they live in a beach community and don’t want to deal with traffic or parking. The bottom line is that these bikes allow you to go beyond your normal limits and make riding more fun!”
Pedego Electric Bikes is currently open for sales, service, and rentals out of their Spring Lake location, and will be opening a second location in Marlboro, NJ this month. “We also do house calls, deliveries and pick-ups for those who are unable to transport their bikes on their own.” As a brand, Pedego has been around for over 15 years with almost 200 dealerships throughout the country and more abroad. Beyond the years of experience that this brand has, along with its industry leading five year warranty, it’s the local support system behind it that makes Pedego most unique. “While people are becoming more knowledgeable on the concept of ebikes, most are still unaware that the service and support required to keep them running smoothly may not be readily available. That is why it is so important that there is a dealership like Pedego, which services and stands behind the product.
We are here for our customers for the initial sale/test rides, tune-ups, service, questions, etc. You become part of the Pedego family when you buy a bike from us. Local support is a big deal.”
Pedego Electric Bicycles Spring Lake 217 Jersey Ave, Spring Lake, NJ 07762 (732) 201-4117 www.PedegoSpringLake.com
LIFE CAN AND WILL BE STRESSFUL AT TIMES. EVEN WHEN FACING INSURMOUNTABLE ODDS, THE LESSONS OF PURIM PROVE THAT G-D IS ON YOUR SIDE. THERE ARE HIDDEN MIRACLES, THE INNER WORKINGS OF THE WORLD, AND HOW THE STORY UNFOLDS IS BEING ORCHESTRATED BY THE ALMIGHTY.
One of the reasons people dress up on Purim, in costume and wear masks, is to acknowledge and highlight the significance of seemingly mysterious events taking place in plain sight. What appears to be an inevitable reality may end differently than anticipated; in the Purim story, what seemed to be a disastrous reality was overturned and became a celebration.
The story of Esther is about a powerful king who had an advisor named Haman who wanted to eradicate and annihilate the Jews from the world. A law was passed instructing people everywhere throughout the far-flung Kingdom to kill any Jew they could find, men, women and children. There was seemingly no hope, only disaster. A series of miraculous, heavenly, ordained events lead to Esther becoming the queen. She overturned the decree and eliminated the wicked Haman, who was then hanged. The Jews celebrate this victory by recommitting and rededicating themselves to loving, learning, and living a Torah based lifestyle.
The Purim story we read in the megillah is not only a historical event; it is an ongoing story and a lesson that we relive and learn year after year.
Currently there is disarray in the world order. There are stressors and fractures in societies and countries. The social, economic, spiritual, mental, and emotional challenges have created upheaval in the world and have become the new normal.
Lesson of Purim: When life looks and feels terrible with no obvious path forward, and you’re feeling hopeless, pray and maintain your faith within the struggle. Know that the Almighty has a plan and is looking out for you.
THE 4 MITZVOT OF PURIM DAY: • Read Megillat Esther. • Matanot L’evyonim – Give charity to the needy. • Mishte V’simcha – Have a Purim feast with meat and wine. • Send Mishloach Manot − Gifts of food to friends.
The Talmud says, “To be Marbe Reyut,” increase friendship. We send food gifts to our friends to promote peace and harmony. Purim is a super spiritual day that we celebrate in a very human way. We eat, drink, and rejoice together. When people are getting along and appreciate the miracles of existence, the Almighty is happy.
The halacha is “Kol haposhet yad, notnim lo” whomever sticks out their hand in request you provide something for them without question.
The rabbis teach us that this same rule applies in the heavenly spheres. If you “reach out your hand” in a request for Divine assistance, your request, or prayer, will be answered and you will be “given something.”
Another reason for wearing masks on Purim is because people might be embarrassed asking for money or support. Since the Purim rule is that everyone who sticks out their hand is rewarded, everyone who asks you for a donation will be given something. People wear masks and costumes to hide their identity, enabling anyone to ask for assistance without being ashamed or afraid of ruining their reputations.
We take prosperity for granted. We live in a country with safety and security and significant material success. This is beyond nature; it is a miracle to be appreciated. A good practice is sharing your abundance and being a gracious giver to those in need.
Success is a gift and not a guarantee. The obligation is to make histadlut – minimum viable effort, creating a vessel for G-d’s blessing. There are many obstacles, the odds are stacked against you, many people strive and do not succeed. Realize that your successes are a gift and not generated by the strength of your hand.
Every little bit of effort goes a long way: pray, put your hand out, send someone a food gift basket, feast with friends. This will upgrade your relationship with your community and the Almighty.
BUSINESS LESSONS WE CAN LEARN FROM PURIM: • Always be giving. • Pray and ask for what you want. • Be joyous. Celebrate the process and the wins. • Remember, relationships and community are superpowers. • Have a plan and execute but let go and let G-d. • When things look bad and seem hopeless, remember the Almighty loves you and can be relied upon to provide.
Purim inspires faith and restores our souls from hopelessness. Affirming that joy and prosperity deepens humanity’s connection with the Almighty. Simchat Purim
Rabbi Ezra Max, PCC, MHMP, Xchange Guide & Creator of “The Max Method” assists businesses and professionals deal with stress and achieve success. Rabbi Max has witnessed 20 years of results helping executives, parents and teens overcome struggles, improve communication and thrive. He lives in New York with his wife and five children.
SERVING THE COMMUNITY FOR THE PAST 13 YEARS, MIDRESHET ESHEL IS THE ONLY SEPHARDIC POST HIGH SCHOOL PROGRAM FOR GIRLS IN ISRAEL. STUDENTS LIVE AND LEARN IN THE HEART OF JERUSALEM JUST A FEW STEPS FROM THE KOTEL. INTENSE LEARNING OF A VARIETY OF JUDAIC STUDIES CLASSES TAUGHT BY TOP EDUCATORS, COUPLED WITH INDIVIDUALIZED ATTENTION, AFFORD STUDENTS THE UNIQUE OPPORTUNITY TO ACTUALIZE THEIR POTENTIAL BOTH SPIRITUALLY AND PERSONALLY.
Alumni continue to gain from the experience years later. Some have gone on to careers in Jewish education. Here are what a few of them had to say.
Teera Ades 2019 Hillel Yeshiva High School located in Ocean Township, New Jersey, is where I grew. As my four years there were coming to a close, I thought the ideal and expected situation for me was to go straight to college to get a degree post-high school. A bunch of my friends were going to Eshel for the year, and I decided I wanted to go too. First, I had to convince my parents to let me go to Israel. It wasn’t easy for them to let me go, but they did. And in September, I was about to live in Jerusalem for the next few months.
If I’m being honest, I didn’t know what to expect. Would I like being away from home? Would I make new friends? Would I change in any way as a person? Would this experience be worth it? It turned out, my experience at Eshel was life changing. To start off, the group of friends I met turned into family. These girls all came in with a similar mindset to mine, to learn and work on themselves. Through this, we all became very close and my best friends were made through my experience in Israel. The laughs and memories we shared in the dorms and classrooms will forever be remembered and continued.
The trips and the Shabbatons will never be forgotten. I would have never imagined that I would go on such amazing hikes, see bright pink sunsets, and float in the sparkly waters of Israel’s oceans. We truly got to see the beauty of Israel—in Tzfat, Mitzpe Ramon, and Kochav Hashachar.
Finally, the rabbis and teachers forever changed my life. My spirituality and faith grew tremendously, and they gave me guidance for my life going forward. Now, two years later, I am still in touch with the rabbis and teachers and know they are always there for me to give advice whenever needed. Currently, I am in Hunter College and learning to take my experience and integrate what I learned into my everyday life. Eshel helped me grow my relationships with the people in my life and with Hashem. I learned that happiness and joy come from the simple moments and to cherish every waking minute of this crazy lifetime. My advice to people that are considering going to Eshel is don’t think, just go. You only get to do this once, and when you start college or your job, this experience to learn for the year will not be there anymore. Don’t let this opportunity slip away, go to Eshel!
Teera AdesJudy Sitt
Judy Sitt 2019 Deciding to go to Midreshet Eshel was the best decision I ever made. Coming from Ilan I always had a strong connection to Judaism and learning, but Eshel brought out a love that I never knew I had. Whether it was learning about the beauty of Shabbat, how Yosef can be compared to Moshe, or learning Lashon Tov with Mrs. Tawil, I found I was getting to know more about myself and what’s important to me.
Currently, I am studying for my Masters in Rutgers University in Math Education, while simultaneously being a part of Melamedet, a wonderful program that trains girls in the community to become Judaic Studies teachers. Having the unbelievable experience in Eshel not only gave me knowledge, but skills that I continue to use both in college, in Melamedet, and in my recent marriage.
Anyone who asks me about the seminary, and if they should go, my immediate reaction is “Yes yes yes!” The experience in Eshel is created in a unique and personal way; one that caters to every single girl individually. The point is not to produce a cookie cutter student. It’s to take each girl’s individual strengths and teach her to thrive and become all that she is meant to be.
Alicia Matsas 2020 – Present I went to Scheck Hillel High school in Miami, Florida. When I was in my senior year of high school, I decided I wanted to spend a year in Israel to build my Jewish foundation and become more self-aware.
I decided to go to Midreshet Eshel and it was the best decision I’ve ever made. It gave me so much vitality and meaning in my life. There’s so much to say about this phenomenal experience. One thing I want to specifically highlight is Eshel’s incredible staff. I feel so privileged to be learning every day from the most amazing, diverse set of educators who each teach Torah in ways that are so relevant and practical in your everyday life. I leave every class with a new tool to practically implement in my life in order to improve my character. My teachers have helped shape me into the person I am today. They have become my role models and the people I reach out to for advice at any given moment. They have made it so clear that they are always there for us and show us unconditional love, care, and warmth.
Sophie Shabot and Alicia MatsasSylvia Cohen
A year and a half later, I am still learning and growing at Midreshet Eshel, along with inspiring and teaching the current Shana Aleph students. I am so beyond grateful to Midreshet Eshel for helping me on my path to self-discovery, giving me amazing friends for life, loving support and education from my astounding teachers, a strong Jewish foundation, inspiring Shabbatons, and providing me with all the tools I need to live my best life.
Sophie Shabot 2020 I always had this idea of going to Israel for the year. I didn’t really know what that meant, I just knew that it was a year of learning Torah and connecting to Hashem. I went to Magen David Yeshivah High School. I always had difficulty following and connecting to the Torah classes and was never fully able to appreciate the amazing classes that they offered. There was something about a year in Israel that was just a given for me. When I got to Eshel it was something so unexpected. What I thought would be a year full of boring Tanach classes that I wouldn’t understand, turned out to be an endless world of depth, opportunities, and growth. The rabbis and teachers are beyond incredible and so dedicated to each and every student. They gave us the tools to really move forward and until this day maintain close relationships with us. I was completely blown away by the subjects we were learning and how they were even related to Torah. We had a class dedicated to self-esteem and self-image. We learned so much about our middot, both the good and the bad. We learned the essence of the prayers we say every day and the spiritual meanings of the holidays and Shabbat. Every teacher, every class, every friend that I made, impacted my experience and shaped who I am today. Eshel truly changed my life. I learned so much about myself, how I want to present myself, and what I truly value. It changed the way I view things and helped me develop into a more confident and self-aware individual. I learned to put meaning behind everything I do and to be grateful for everything Hashem hands me. Although this experience was exciting and awakening, many people don’t touch upon the hardships and bumps along the road. For me, this was a journey that was definitely difficult and mentally challenging. Recognizing that Hashem is holding my hand every step of the way guided me to a mindset of tranquility. Nothing ever comes easy but trusting Hashem is part of the process. I think this is such an important year and opportunity to build a person’s character and sense of self. I’m so grateful that I was able to develop a life of passion and meaning.
Sarah FrastaiRabbi Jesse Horn teaches Eshel alumni and community members at Avenue U Shul
Sylvia Cohen 2020-21 To put Eshel into words is nearly impossible, words do not do it justice. I came to Eshel last year to experience a year in a Sephardic seminary near the Kotel in Eretz Yisrael, but little did I know this year long experience would turn into a lifelong journey and the start of a new mindset. Besides the fact that something about Eshel is magnetic in bringing girls closer to Hashem, the school itself is connected to every student that attends and has an attraction that brings alum back all the time, including myself. There’s something indescribable in the air of our building in the Old City of Jerusalem that makes it so hard to leave.
Midreshet Eshel gave me the love and passion for Judaism that I so desperately wanted all my life. The Torah learning and personal growth experienced at Eshel is on another spiritual level that is unique to learning in our beautiful classroom overlooking Har Habayit. Attending Midreshet Eshel helped me develop a strong passion for Torah that I never had before, and made me sure that I want to be a Judaic Studies teacher. I am currently studying at Allegra Franco. Investing in Midreshet Eshel will not only reinforce your love for Sephardic tradition, but it will give you connections to Sephardic Jews from all over the world. Relationships between students and teachers last a lifetime, as do the values instilled within us including having a strong Jewish identity, dedication to Torah and mitzvot and an intense love for the land of Israel. Attending Midreshet Eshel will help you discover yourself, your true purpose, and the presence of Hashem in your daily life.
Sarah Frastai 2020 Before Eshel, I attended Yeshivah of Flatbush High School. Most of my life before Eshel included going to school, hanging out with my friends, doing my homework and going to sleep. I never really thought too deeply about my life or the things I did. I decided to go to Eshel mostly from the reviews it got from previous students. Anytime I asked an alum how their experience was, their immediate response was “It’s indescribable. You have to go. It was the best year of my life!”
Despite the little knowledge I received about the school, I was intrigued to see for myself. I wanted to know what Eshel was really about, and I can say with certainty that going was the best decision I’ve ever made. Eshel changed who I am and how I think. The rabbis are always there for you. They help guide you in your midot and they always want to help you to succeed in any way they can. In Eshel, they are not only your teachers, but your role models and mentors in every sense. The classes are growth oriented and they helped change my perspectives on Torah and Judaism. They made me shift my judgments of Torah being a pointless academic course to an enjoyable deep concept. The person I’ve become after Eshel knows her purpose and understands the concept of being a Jew, not only in practice, but in spirit. Because of the deep love and connection I formed with Torah in Eshel, I decided to pursue a degree in Jewish Education. I am currently studying at Melamedet. I want to give to the future leaders of the community what I experienced in Eshel. I would recommend Eshel to anyone who wants to have the most life changing experience. It’s just something you have to see for yourself.
If you would like more information about Midreshet Eshel, email office@midresheteshel.org.
ON FEBRUARY 17TH AT CITY HALL, MAYOR ADAMS SPOKE STRONGLY ABOUT FIGHTING HATE CRIMES AND MAKING EDUCATION AND ENFORCEMENT A TOP PRIORITY. HE ASKED EDUCATION CHANCELLOR DAVID BANKS TO ATTEND THE MEETING “AS A CALL TO ACTION,” AND SAID HE WANTS TO ADD SCHOOL CURRICULUM WHICH EDUCATES STUDENTS ABOUT RESPECT AND SENSITIVITY TO THE MANY DIVERSE COMMUNITIES OF NYC.
City officials joining Mayor Adams included Deputy Mayor for Public Safety Phil Banks, Chief of Staff to the Mayor Frank Carone, Chief Advisor to the Mayor Ingrid Lewis-Martin, Police Commissioner Keechant Sewell, Senior Advisor to the Mayor Joel Eisdorfer, Deputy Chief of Staff to the Mayor Menashe Shapiro, Education Chancellor David Banks, NYPD First Deputy Commissioner Edward Caban, NYPD Chief of Detectives James Essig, NYPD Community Affairs Commanding Officer Inspector Richie Taylor, and Commissioner of the Mayor’s Community Affairs Unit Fred Kreizman.
Also in attendance was City Council Jewish Caucus Chairman Eric Dinowitz along with Council members Kalman Yeger, Inna Vernikov, Ari Kagan, Lincoln Restler, Lynn Schulman and Julie Menin.
Community leaders who participated included Agudath Israel of America Executive Vice President Rabbi Dovid Zwiebel, Met Council CEO David Greenfield, Sephardic Community Leader David Heskiel, Rabbinical Alliance of America/Igud Executive Vice President Rabbi Mendy Mirocznik, Hatzalah CEO Yehiel Kalish, UJA-Federation CEO Eric Goldstein, Williamsburg Community Leader Moshe Indig, UJO Executive Director Rabbi Dovid Niederman, Williamsburg Community Leader Isaac Werzberger, NYPD Hate Crimes Review Panel Chair Honorary Commissioner Devorah Halberstam, Crown Heighs Jewish Community Council Executive Vice President Chanina Sperlin, NY Board of Rabbis Executive Vice President Rabbi Joseph Potasnik, Flatbush Jewish Community Coalition Chairman Josh Mehlman, Boro Park Community Leader Rabbi Bernard Freilich, Misaskim CEO Yanky Meyer, Jewish Community Relations Council CEO Gideon Taylor, Jewish Community Relations Council CEO Emeritus Rabbi Michael Miller, Crown Heights Community Leader Yaacov Behrman and Simon Wiesenthal Center Eastern Director Michael Cohen.
Mayor Adams personally pledged that “no one is going to work harder, no one is going to be more committed, no one is going to be more dedicated in the next few years to turn this city around in the right direction.”
Police Commissioner Keechant Sewell stated, “We take these crimes seriously, we value the partnership we have in the community and we hope to enhance that going forward.”
NYPD Inspector Richie Taylor spoke about the hate crime assault which occurred on recently on Avenue L and East 32 Street and the hate crime menacing incident which occurred a few minutes later on Nostrand Avenue and Kings Highway. He spoke about how the mayor was personally involved in directing the investigative response to these incidents and with intelligent detective work the perpetrator was arrested.
“Mayor Adams’ immediate response speaks volumes,” said Inspector Taylor, who said as soon as the hate crimes took place, Mayor Adams “got the ball rolling to start the investigation, and that is something I have never seen a mayor do before.”
“NYPD Commissioner Keechant Sewell spoke beautifully about the continued positive strong relationship between New York City’s Jewish community and the police department,” Inspector Taylor recounted. “She said that we will always be laser focused and take swift, investigative action to ensure that no one in the city can commit a hate crime and get away with it.”
“It’s refreshing to see the mayor’s office working hand-in-hand with the NYPD to keep New Yorkers safe,” said NYPD Clergy Liaison David Heskiel, who attended the meeting as a representative of New York City’s Sephardic community.
Anyone who has information about criminal activity is urged to call the NYPD Crime Stoppers Tip Line at 800-577-TIPS. In addition, if anyone has information or sees suspicious terrorism activity is urged to call the NYPD Terrorism Tip Line at 888-NYC-SAFE.
I REMEMBER IT WELL. IT WAS ALMOST 10 YEARS AGO ON A BEAUTIFUL AND SUNNY SUMMER DAY. I WALKED OUT OF A QUICK CONVERSATION WITH A FELLOW COMMUNITY MEMBER ABOUT A HALAKHA THAT SHE HAD RECENTLY TAKEN UPON HERSELF.
I had not yet taken the same step that she had. It was an aspect of halakha that many people find quite difficult to take on, and I had never really thought of it as something that I would include in my own religious observance. However, after that small conversation, I began taking steps to learn more about it and incorporate it in my own life. I remember immediately thinking: “If she can do it, so can I!” And that was the catalyst that I needed to help me grow in that specific way. A short exchange with an acquaintance led to a beautiful change in the way I chose to live my life.
Recently I found myself wondering why that small moment was able to make such a big impact, one that dozens of inspiring teachers and mentors had yet to bring on. There were a few reasons that came to mind, but one that stood out to me was the fact that the person who inspired me was someone I was able to identify with, a community member who shared many of my own life experiences and understood where I came from. Knowing that I could relate to the person I was talking to, knowing that she was making life decisions while living in the same community as myself, empowered me to make a change.
The idea that community and relatability matter when it comes to creating lasting impact is one of the foundational reasons for why we began Melamedet, an online learning platform with the goal of developing young community women into high level Judaic Studies educators and bringing them into our community schools. We wanted to recreate that small exchange that I had all those years ago on a grander scale, creating teachers that students could relate to, not only on a religious level, but on a personal one. We wanted specifically to help train community women to become Judaic Studies teachers, so that when their students walked out of their classrooms, they would see Torah not just as another subject in school, but as a way of life.
The courses at Melamedet range from In Depth Analysis and Pedagogy in Halakha and Tanakh, to Positive Psychology and Incorporating Technology in the Classroom, ensuring that we create teachers equipped not only with content and pedagogy, but social emotional skills as well.
Our staff includes top community rabbis and educators, who are there to guide and mentor each step of the way.
Our students are young community women with strong leadership skills, who are looking to become role models and mentors, teaching, guiding, and setting a positive example for the next generation. B”H They have already started giving back to the community through amazing opportunities provided by Melamedet, including after school classes and summer programming in partnership with community schools and shuls.
Our semesters are designed to be flexible and cater to everyone, from full time college students to working mothers, with the ability to take all courses online and receive full scholarship awards.
Currently, we have been blessed with an incredible cohort of students, and are now accepting applications for students who would like to join us for the fall semester of 2022.
You can apply today at Melamedet.org.
HEAR WHAT SOME CURRENT STUDENTS HAVE TO SAY ABOUT THEIR EXPERIENCE AT MELAMEDET
Joining the Melamedet program has opened the door for me to learn how to teach Judaic Studies with the same, if not greater seriousness and depth, as a Master’s program. It has been a privilege to study closely with community rabbis and teachers, who encouraged and supported me even while working as a new mother. I look forward to, G-d willing, having the great privilege and opportunity to become a teacher of Torah. -Sally Choueka
I recently joined Melamedet and have been truly loving it! I enjoy learning how to teach Judaic Studies in ways that I wouldn’t have learned from a conventional college education. I can remain a full time college student while taking Melamedet courses online in a flexible way, with amazing teachers and mentors. I can’t wait to become a teacher of Jewish education and share my passion for Jewish values, as well as my admiration for all the incredible sources we have to learn from. I am grateful I joined this program! -Mary Jajati
The individualized attention for each student guarantees her success. I look forward to continuing and passing forward the knowledge that Melamedet has taught and will continue to teach me. -Judy Elmann
Esther Betesh is currently a third year Doctoral student at Yeshiva University’s Azrieli Graduate School for Jewish Education and Administration. She runs the website TorahExchange.com and teaches Judaic Studies at several community institutions. She now serves as Director at Melamedet, and feels very blessed to have the opportunity to help bring more community women to serve as role models and excellent teachers of Judaic Studies into our community schools and institutions.
WITH AN INFLUX OF NEW FAMILIES TO THE JERSEY SHORE, DSN PUT TOGETHER A SPECIAL GET-TOGETHER EVENT THAT WAS EXCITING AND FUN FOR ALL 200 GUESTS.
On the evening of Saturday, February 12th, adults came together to celebrate at a special event, “Texas on the Lake.” In honoring DSN’s core value of bringing the community together, this was surely one of the most successful nights of the year. It was resplendent in creativity, style and spirit—and perfect weather crowned the event.
Nobody wanted to miss out. Liat Kassin stated, “After having a baby, and with it being winter, I feel like I haven’t left the house in three months. It took DSN having an event like this to get me out, because I knew I’d want to be there.” Shoshana Nehmad shared a similar sentiment, “I knew it would be a great time. I loved being able to dress up. It exceeded my expectations.”
DSN created a Texas-themed night. With a special events committee planning the evening, the charming home of Cynthia and Michael Stein was selected as the host location. The aesthetics of their beautiful home was an extension of the event’s vision, allowing for a memorable country evening.
Adding to their home’s naturally fitting ambience, DSN brought in leather, Aztec pillows, fur throws, a horse saddle, steer heads and dry flowers from Deal Flower Shop. Cynthia Stein noted, “The evening was flawless. Working with DSN and, especially with Caleigh Silvera, DSN’s Adult Director, was an absolute pleasure!”
The event started after 8 p.m. With a full valet staff for car parking, and a golf cart to bring guests to the main entrance, everyone arrived dressed for the west. Outfits did not disappoint with fringe, Aztec prints, cowboy boots, hats and much more. People were greeted, coats were taken, all were checked in and the fun began. The party boasted over 200 people in attendance. The whole evening was a show-stopper.
The Texas-themed meal was catered by Grace Sitt, with a full waitstaff. Food offerings included roasted corn and black bean salads, Pico de Gallo, guacamole, sliders, tacos, salsas, empanadas, quesadillas, jalapeno poppers, chicken drumettes, burritos, chili and more. Fruit and yummy goods by Yaffa Aharoni, such as smore pops, mini fudge pies, cupcakes, and cookies were extra sweet. Sasha Salamon, a committee member for the event, had a blast. “The food and desserts were delicious. The venue was perfect. My husband and I had so much fun! No stone was left unturned,” she said.
DSN hired an authentic Country 5 piece band for entertainment, and they did not disappoint. Smiles and laughter were in abundance, as songs from the past were heard throughout the house. Guests had the option to stay inside or venture outside where the area consisted of haystacks, cowhides, seating and a fire pit.
Esther Silvera exclaimed, “My husband and I loved it! When and where is the next event? I can’t wait for it!”
DSN’s President Lee Zekaria referred to the evening as “a grand-slam.” He continued, “There is nothing like getting people together for a special night like this in the middle of winter. I’m looking forward to many more, G-d willing!”
OWNING A PROFITABLE BUSINESS IS LIKE BEING A PROFESSIONAL RACE CAR DRIVER. YOU’RE CONTINUALLY TUNING YOUR CAR, STUDYING THE COURSE, AND COMPETING WITH SOME OF THE HIGHEST STAKES POSSIBLE. IF YOU SLOW DOWN, YOU FAIL, SO YOU GET COMFORTABLE MAKING STRATEGIC DECISIONS AT 200+ MPH. AS THE DRIVER, YOU’VE GOT THE SELF-CONFIDENCE TO ACCEPT THE RISKS AND DRIVE YOUR CAR TO THE LIMIT.
BIG MOVES REQUIRE MORE THAN A DRIVER IN THE SEAT. All pro drivers have a dedicated crew that helps them build winning strategies, keeps their car in optimized condition and communicates with them during every race. To win, the driver relies on the team to call out the turns, monitor the competition, and keep an eagle eye-view of the course. The team leaves the driver free to focus on synthesizing the information and making split-second decisions with life-or-death consequences. Decisions like how to burn ahead of a competitor, or when to swap tires as conditions change, or which line to take around a treacherous curve.
SOUNDS LIKE RUNNING A HIGH GROWTH BUSINESS, RIGHT? But are you getting the most out of your business? Is it a clunker or a supercar? Are you racing at peak performance or idling in the pit?
The next step requires coordination and strategic decisions that are hard to make when you’re stuck in the pit instead of in the driver’s seat.
Imagine a future where: • Your financial “pit crew” meets together and your advice is fully integrated, allowing you to focus on your business and personal time. • You feel in control at the wheel and confident that you’ve got the information you need to make the right calls. • You have confidence and clarity in your vision for the future and the steps to get there. • You enjoy life and take advantage of more freedom from day-to-day.
FUEL YOUR NEXT BIG MOVE BY UNDERSTANDING THESE KEY DRIVERS Being a business owner means your financial landscape is more complex than the average W-2 wage earner. Each piece of your strategy has implications for the rest, and you have to keep the whole picture in mind when making your next big move.
DRIVER #1: YOUR BUSINESS FUNDAMENTALS How much time are you spending “in” the business versus “on” business strategy? Is your answer: 10%–20% “in” 30%–40% “in” 50%+ “in”
Is your business generating enough profit for you to accomplish your dreams?
What would be the next level for your business? (write it down on a piece of paper.)
If you’re targeting growth, how will you fund it? Cash Credit or Debt Financing Outside Investment Personal Loan Other
Do you have a benefits strategy to hire and retain talent in today’s competitive labor market?
Do you have incentives to align your team around your growth?
Do you understand the true market value of your business?
Have you identified all the exits for your business and how to achieve the most value when it’s time to go?
DRIVER #2: CASH “FUEL” STRATEGY Are you a big spender or frugal with your cash?
Do you have your cash flow forecasted to keep your business healthy for the next 12 months?
Have you identified any “hidden” cash flow in your assets, inventories, receivables, or prepaid expenses?
Have you built a cash “war chest” to take advantage of opportunities and get through any lean times?
Do you have a plan for any seasonal factors in your business, so you can cover payroll and other fixed expenses?
Do you have adequate credit available?
Is your payroll optimized so you get paid before you pay your employees?
Have you negotiated “pay slow” payment terms with your vendors?
Do you have “invoice fast” processes in place?
Does someone in your business own receivables and collections?
DRIVER #3: YOUR PERSONAL FINANCIAL STRATEGY Are you taking enough profits from the business to build your personal wealth?
Are you balancing reinvesting in the business and drawing profits for yourself?
Are you taking your income the right way (to help minimize taxes while still showing enough to qualify for financing)?
Are you taking full advantage of your investment opportunities as an owner and employee?
Are you leveraging the advanced investing strategies only available to successful entrepreneurs to diversify your wealth?
Are you keeping your investments in the right kind of accounts (taxable, tax-deferred, tax-free) to help minimize your taxes now and potentially maximize your income later (even if you retire before age 55)?
Are you fully leveraging the 1,000+ pages of tax code written specifically for you (especially the 2017 tax reform rules that are highly beneficial to businesses)?
Do you have enough insurance on yourself (and your spouse) to protect your family?
ARE YOU READY TO CLIMB OUT OF THE PIT AND GET BACK IN THE DRIVER’S SEAT?
As the owner of a successful business, you’ve proven that you have the unique ability to identify opportunities and use your competitive edge potentially to turn them into prosperity. You’ve turned a scrappy idea into a finely tuned profit-making machine.
• But are you getting enough out of your business to achieve your big audacious dreams?
• Are you leveraging your financials and unique strengths to make the most of your next big move?
Making a big move in your business—whether it’s taking on a new market, acquiring a competitor, transitioning out of the day-to-day, or exiting—requires the coordination and strategy of a pro racing team with you in the driver’s seat. You can’t drive the car if you’re stuck in the pit instead of the driver’s seat. As a business owner, your job is to assemble the best “pit crew” and trust them to feed you the data, help you navigate the course, and outsmart the competition. If you want to move faster, be more profitable, and build your personal wealth, everything you want to accomplish in business and life starts with the right strategy and the right team to help you execute.
This content is developed from sources believed to be reliable; no warranty, expressed or implied, is made regarding accuracy, adequacy, completeness, legality, reliability, or usefulness of any information. Consult your financial professional before making any decision. Investing involves risk including the potential loss of principal. No strategy can guarantee a profit or protect against a loss in periods of declining value. Past performance does not guarantee future results.
Ari Baum, CFP® is the founder and CEO of Endurance Wealth Partners, with over a quarter of a century of experience in the Financial Services industry. He brings his in-depth experience to Conceive. Believe. Achieve. for his clients.
Brokerage and Advisory accounts carried by Wells Fargo Clearing Services, LLC. Securities and Advisory services offered through Prospera Financial Services Inc. Member FINRA/SIPC.
A MUSICAL EXPERIENCE FOR JEWISH CHILDREN & TEENS WHO HAVE LOST A PARENT
RIKI GOLDSTEIN
A POWERFUL VORTEX OF ENERGY SEEMS TO WHIRL AROUND ELI GERSTNER, AS MARCH 13TH AND THE HEART CONCERT DRAW NEAR. THE EG PRODUCTIONS TEAM IS IMMERSED IN PREPARATIONS FOR AN ADVANCED, MULTI-FACETED, MUSICAL EXPERIENCE PROMISED TO BE AS HEARTWARMING AS IT IS MIND BLOWING.
HEART will benefit children and teens who have lost a parent. The unique beauty of the beneficiary organization is reflected in its discretion and sensitivity. Staying beneath the radar is part of the mission of Links & Shlomie’s Club, who aim to be there for support, therapy, Shabbatons, and a shoulder to lean on, without compromising their clients’ dignity and privacy one iota.
Despite this low profile, though, they have won the deep respect of those in the know. “I did not have to do any convincing,” Eli confided. “When performers, vendors, and sponsors heard that the organization will be singing our hearts out for its Links & Shlomie’s Club, the reaction was immediate. The reputation that Links & Shlomie’s Club has earned meant everyone jumped to be counted in, from concert headliners to our venue. Hashem paved the way for this concert to raise the roof, literally bringing a new level to the music scene.”
Eli’s six year odyssey of working for Camp HASC (A Time For Music) included producing ten shows on a level perhaps higher than anything the Jewish music world had seen. For the last concert, Winter 2021 (ATFM 34), his team grappled with constantly-changing Covid regulations which could easily have seen the grand fundraiser cancelled, yet they produced an unprecedentedly glorious event on the ice rink of the American Dream Mall, watched by over 150,000 people on computer screens worldwide, and making over 3 million dollars.
Yet this year, it was time to move on. From the harrowing earliest days of the Covid pandemic, it became clear that there would be families faced by the bitter loss of a parent. Jews united in prayer, then in pain, as friends, neighbors, and acquaintances had their lives changed forever. The losses were immense, and everyone yearned to help. Eli knew he wanted to do something for these families in the way he knew best, to stretch out a hand in support and assistance, through music.
In simple math, the Links & Shlomie’s Club clientele has tripled since the pandemic. Thousands more families have been left fatherless or motherless since 2020, and Links & Shlomie’s Club has served as an anchor for these bereaved children in all our neighborhoods.
“Klal Yisrael has organizations for every need,” Eli said. “The one I have chosen to work with has really captured my heart like never before. And the event we are working on will also be like nothing I have ever done before.
For more information about the Heart concert visit LinksConcert.com or call (347) 445-1231.
Riki Goldstein is a music columnist and an author who savors the color, strength, and richness of real-life stories. She is also a memoir writer who creates family heirloom books.
Summer for a yeshivah boy doesn’t have to be merely a break from the routine of school. Summer can provide a chance to be inspired and rejuvenated, so that a boy feels refreshed and looks forward to learning with new vitality.
Bnei Aish in Eretz Yisrael is a four-week summer camp for yeshivah boys, grades 9-12, that gives the guys an adventurous and inspirational summer, while having them connect with Torah and Israel.
FOR THOSE OF YOU WHO RECEIVED YOUR REAL ESTATE LICENSE IN THE PAST FEW YEARS, TRY TO IMAGINE SELLING A HOUSE WITHOUT USING YOUR CELL PHONE, THE INTERNET, INSTAGRAM, GOOGLE MAPS, EMAIL, DOCU-SIGN OR ZOOM. IF THAT SEEMS LIKE AN INCONCEIVABLE CONCEPT, BEAR WITH ME. AS FEW AS 20 YEARS AGO, LIFE AS A REAL ESTATE AGENT WAS EVEN MORE OF AN ADVENTURE.
When I started selling houses in the ‘90s, I tried to be as open and honest with my customers as possible, because they relied on me for information they could not readily attain. They couldn’t just go online and find out everything there was to know about a house. If they wanted to see property records, they drove to the courthouse. If they wanted to see a house, they had to drive by it. If they wanted to see inside, they waited their turn!
I still remember my first day as a realtor. I drove for 15 minutes to my office to wait in line to use one of the three computers I shared with 30 other people. As the multiple listing service released information, we took turns looking up houses. If we found something we liked, we waited in line to use a printer to physically print out all of the information. Without easily accessible data bases, I printed out copies and put them into color-coordinated folders lined up by street names and numbers.
Now, everyone carries a camera in their pocket, but back then I kept a camera handy in the car so I could drive past a house, take photos (weather permitting), drive to the pharmacy to drop off the film and hopefully have actual photos in my hands by the weekend. I carried the photos with me, in case I met anyone who might be interested in a house. I even wrote individual letters to potential home buyers, hoping for a call back. If you think this sounds like something out of an episode of The Flintstones, bear in mind it was just a few years ago!
I remember waiting all week for the local newspaper to come out so I could actually see the advertisement I ran for a house listing. Half the time I was calling prospective buyers and the other half I was sitting looking at the phone, hoping it would ring. Inevitably, the minute I left for a meeting someone called. When I finally got back home, I listened to all the messages and started returning phone calls, taking notes and hoping I wasn’t trying to sell someone the wrong house. After that I compiled a list of questions from clients and drove back to the house to find answers. Without digital photography or Google Maps, I couldn’t answer questions without another drive by. Is there a detached shed? Is the driveway in good shape? Can the neighbors see into my bedroom windows?
Armed with information, I could finally go back to the office and schedule showings. Without cell phones, I was often at the mercy of clients or other realtors showing up when they said they would, because I had no way to reach them if they didn’t. I can remember wasting an hour waiting for another agent who never showed. I can still remember every detail of that house! The agent finally called me that night to tell me she had an emergency. Trust me, I will never complain about text messaging, again!
Without Google Maps or Waze, I often stopped to ask for directions, hoping someone knew which house I wanted to see. I’ve been lost in more neighborhoods than I can count. On the plus side, though, I stumbled across some really nice listings that way.
When it was time to make an offer, I drove the offer sheet from my home to the office, photocopied it, drove back to present it and then, if there was an accepted offer, I physically carried the deal sheet and paperwork over to the attorney’s office. The deals had to manually be chased and there was no reaching my lawyer on weekends.
Selling houses in the pre-electronic age was not easy, but the crazy thing is that it was a lot of fun! I would never want to return to those days, but the experience of scrambling and reaching out and waiting turned out to be a fantastic education about the real estate business. I wouldn’t trade that knowledge for all the conveniences we now have.
Century 21’s Melanie Kishk is a full-time broker/owner. Her team consists of top performing real estate agents serving Brooklyn, New York and the surrounding communities.
ON JANUARY 3RD, 2022, MIKDASH ELIYAHU CONGREGATION CELEBRATED A SIYUM OF MASEKHET ROSH HASHANAH. OVER 20 PEOPLE (OUT OF THE CLOSE TO 40 PARTICIPANTS) CAME TO TRASTEVERE FOR WORDS OF TORAH, DELICIOUS FOOD AND A NIGHT TO BOND WITH ONE ANOTHER. THIS MARKED THE CULMINATION OF LEARNING GEMARA EVERY MORNING WITH RABBI AVI HARARI FOR SEVERAL MONTHS.
The night began with a speech from Rabbi Avi Harari, about what Rosh Hashahah is really all about. “If you think about it, the words Rosh and Hashanah are an oxymoron,” he said. “Shanah, in the simplest sense of the word, means to repeat something. If something is repeating itself, it has neither a beginning nor an end. It’s cyclical in nature. If this is the case, how can it have a “Rosh,” a head? Instead of envisioning the year as time that just repeats itself, without any change—from the very first Mishnah in the book we learn that you must inject within the cyclical nature of life something different on a consistent basis.” Meaning, instead of just going to class, reading the words and going through the motions, one should try to find new Torah insights. His speech encouraged the attendees to think about how they can make their mark on Torah.
Following Rabbi Avi Harari, his father, Rabbi Dr. Raymond Harari spoke, reflecting on the growth of the synagogue over the past year since his son (Rabbi Avi) had joined. “It’s remarkable to look around the room and see just how many people have joined our synagogue. It’s thrilling to know that our synagogue is really taking its place as a center of learning, which is always what our vision was.” He exclaimed, “This is what we dreamt about.”
Mikdash Eliyahu President Eli Dweck then spoke briefly about the impact this class has on the synagogue as a whole. “When Rabbi Avi Harari joined the Mikdash Eliyahu family, one of our goals was to build upon our daily learning and to establish a daily Gemara class. As the Rabbi said, we expected it to need time to take off, but all you have to do is look around the table to see how many congregants quickly joined the daily learning at Mikdash Eliyahu. It’s a testament to the success of Rabbi Avi Harari and his leadership.”
Jeffrey Gindi, who sponsored the night in memory of his father Ralph S. Gindi A”H, said he felt Hashem blessed Mikdash Eliyahu with both Rabbi Raymond Harari, and more recently, Rabbi Avi Harari. He also discussed the impact that they have had on his personal life, and the exciting future he sees for the congregation. He expressed his sincere gratitude to all the participants of the class and credited them for being an inspiration for him to learn each morning.
After a delicious dinner, Morris Catton taught the last passage of the Gemara and read the final prayers on behalf of all. The group then presented Rabbi Avi Harari and his wife Zahava with gifts as a token of their appreciation for everything they do for the class, the synagogue and the community as a whole. “We know how much time you put into preparing lessons for us every morning. This is just a small token of our appreciation. Use it in good health and success,” said one of the participants as the gift was being presented.
For those who would like to join this Gemara group, they recently began Masekhet Sanhedrin. Classes are Monday through Friday at 6:30 a.m. in the social hall of the synagogue located at 400 Avenue U, followed by Shahrit at 7:10 a.m. Congratulations to all those who finished and may we see many more siyumim in the future!
I HAVE VAGUE CHILDHOOD MEMORIES OF ATTENDING A WEDDING CEREMONY AND BEING HANDED A SMALL BOX OF CHOCOLATES WHEN I LEFT. IN THOSE DAYS, BENSONHURST HAD NO SOCIAL HALLS, SO THE BRIDE AND GROOM WOULD GO TO SYNAGOGUE TO GET MARRIED AND THEN GO BACK TO THE HOUSE FOR THE RECEPTION.
Engagement parties, bridal showers, all social occasions were held in the home, much like they were in the countries we hailed from—Syria, Egypt, and Morocco, to name a few. It’s been a long time since I was handed a box of chocolates after a wedding; times have changed!
Still, there are many traditions that live on in our community from the old countries we descend from. As parents it is natural to feel protective of our children. We want to make sure when they marry, that they are marrying into a good family, with similar values, and that they will be happy with each other. We also want to find out as much about our child’s potential soulmate as possible.
Often, the parents each discreetly inquire as to the others’ background. They want to know about the parents—who they are, the type of people they are, the type of business they are in and so on. ‘Dating’ does not continue if one side disapproves of the other side. This type of vetting of a child’s potential mate continues even today, and with good reason.
When our children marry, the two families also wed. The families come together for the sake of grandchildren, and at each holiday or occasion that occurs. Marriage is difficult and we want to make sure our children marry someone with similar beliefs, and are happy, and the couple will remain together for many years to come.
There have always been certain protocols in our community, when it comes to engagements and weddings. These protocols continue to this day. When the couple gets engaged, the groom’s mother calls the bride’s mother to congratulate the family and wish them good luck. This is followed with a small ‘meet the family,’ for the immediate family on both sides to get to know each other. Then, there’s usually a larger engagement party where the extended families and friends are invited.
An engagement party is a very happy occasion, where the parents are filled with pride. The minute a guest sees any of the parents of the engaged couple, he or she says, Mabrook! (Arabic for congratulations). The celebrating parent responds with Abalek, an expression that means wishing you the same good fortune for your children. If the guest does not have any unmarried children, the proper response is abal il zghy’reen, meaning “May the same happen for your grandchildren.”
In Syria, the week before the wedding, the groom’s mother sent gifts to the bride, including a purse with money to go to the mikvah (ritual bath), where she would prepare herself for her wedding night, and a white handkerchief. The handkerchief was used to clean the bride after her first union with the groom.
The Middle Eastern tradition of sending money to a bride so she can go to the mikvah has grown into a swanee. The swanee maintains the same tradition of sending gifts to the bride, such as a nightgown or peignoir set, perfumes, an evening purse and jewelry. When I was a bride, the celebration was an afternoon tea, where coffee and desserts were served. I remember huge trays decorated with pearls and white covered almonds.
When the bride receives the swanee, she puts it on display for friends and relatives. It is an occasion for celebration. These are elaborately displayed with white almonds and flowers, as well as 18 ka’ack el bloz. These ka’ack are very decorative, made from almond paste infused with rose water, and braided.
The gifts have become became more and more elaborate, a function of wealth. Today, it is widely accepted that gifts are also bought for the groom by the bride’s parents. Today, the swanee is combined with the American tradition of a bridal shower.
The food of our culture is important to who we are and where we come from. Every special occasion in our community calls for certain foods and indeed there are special foods that we serve only on certain occasions. Whether Syrian, Moroccan, Egyptian, or Mexican, each ethnic culture has its own food and traditions.
I learned all about protocol, the do’s and don’ts of what you do when a child gets married, from watching my mom manage four weddings. I also learned about the special foods, so lovingly prepared, on these very special occasions.
The following recipes are from Sarina’s Sephardic Cuisine, recipes handed down from my grandmother Estrina Cohen Salem A”H and Salem Catering. The business catered many a meet the family, engagement, and wedding, during the Bensonhurst years of our community. Esther had a backyard kitchen, the title of my cookbooks. Backyard Kitchen; Mediterranean Salads and Backyard Kitchen; The Main Course are available on Amazon and for Kindle. Sarina’s Sephardic Cuisine cooking app is available in the Apple store.
Swanee table
There are four recipes that are generally served. Shrob El Boz, a white drink made from almond juice, is served. Traditionally it is passed around on silver trays to guests entering the home. Symbolic of fertility, the intoxicating fragrance of this drink is unmistakably romantic and a special treat. This tradition is from Spain as it is similar to the Spanish drink Horchata, made with almond or rice milk.
Knafe, El Masiye and Ka’ack El Bloz are sweet desserts so the couple will have a sweet life. Knafe is made from shredded phyllo dough and ricotta cheese and topped with sweet syrup flavored with rose water. El Masiya is a fragrant pudding served at engagement parties or a swanee. Ka’ack El Bloz is a bracelet shaped pastry made from almond butter and flavored with rose water.
SHROB EL’BLOZ Ingredients • 1 cup raw almonds • 2 cups sugar • 8 cups water • 1 tablespoon rose water
Shrob El’boz
Directions
Blanch almonds in a large pot of boiling water. Let boil for 1 minute. Turn off gas and let sit for 30 minutes. The skins will loosen. Drain water and the skin should pop off.
Place blanched almonds in an electric blender, using 3 cups of water. Blend three minutes at high speed. Strain through a fine sieve. Reserve the pulp to make almond cookies. Return almond milk to blender, adding 5 cups of water, sugar and rose water. Blend until frothy. Refrigerate in jars until ready to serve. Serve in tall glasses with ice.
K’NAFE Ingredients • ¹/³ cup milk • ½ pint heavy cream • 3 tablespoons sugar • 2 tablespoons cornstarch • 1 lb. k’nafe dough • 3 sticks butter • 2 lb. ricotta cheese • ½ teaspoon rose water
Directions Mix cream, sugar and cornstarch in saucepan. Boil and simmer until thick, stirring often. Cool thoroughly and blend with ricotta.
K’nafe
Separately, melt butter. While still warm pour over k’nafe, mixing thoroughly so that dough is completely covered. Place ½ of k’nafe mixture into bottom of a 3 quart Pyrex. Pour ricotta on top, spreading evenly. Add the rest of k’nafe on top. May be frozen unbaked at this point.
Bake in a preheated oven at 375˚ for at least 1 hour or until bottom is done and top pinks. Make sheri’ye and pour cold over entire k’nafe.
SHERI’YE (Syrup)
Add water and you have all the ingredients for sheri’ye
Ingredients • 3 cups sugar • 1 cup water • Juice of ½ lemon • 2 teaspoons rose water
Directions Boil sugar and water together for 15 minutes until thick. Squeeze in juice of less than ½ lemon and rose water. Let boil for 5 more minutes. Cool in jar in refrigerator
KA’AK EL BLOZ Ingredients • 1 lb. almond paste • 3 drops rosewater • 3 drops food coloring • Pre-made icing flowers (these can be bought in a cake decorating store)
Ka’ak El Bloz
Directions On medium speed of mixer, mix almond paste with rose water until smooth and pliable. Add choice of food coloring and mix until color is completely mixed in. Break into one inch balls and roll by hand to 4 inch long and ¼ inch thick. Note this can be done by machine with the ka’ack attachment to the Kitchenaid Mixer.
Place two strands together side by side. Attach one end. Then twist together the two strands. Attach the ends to make a bracelet. Cover with the icing flower.
Place each bracelet on a lined tray. Allow to dry, exposed for 3 to 4 days.
EL MASIYA (Corn Starch Pudding) Ingredients • 1½ cup corn starch • 9 or 10 cups of water • 1½ cups sugar • 1 teaspoon orange or rose water • Shelled pistachios
El Masiya
Directions Dilute cornstarch with one glass of water. Pour mixture into 8 more glasses of water and bring to a boil, stirring constantly, add sugar and mix well. Lower flame and simmer 1½ hours until thick, stirring often. Add orange or rose water to taste. Pour into flat serving bowl with almonds. Sprinkle with ground pistachios. Serve cold.
A genealogist and historian, Sarina Roffé is the author of Branching Out from Sepharad (Sephardic Heritage Project, 2017), Sarina holds a BA in Journalism, and MA in Jewish Studies. She is a recognized academic expert in Sephardic history and foods and is a regular contributor to Image Magazine.
THE MISHNA IN ABOT STATES THAT THE FOUNDATION OF THE WORLD IS SUPPORTED AND BUILT UPON THE THREE PILLARS OF TORAH, ABODAH AND GEMILUT HASADIM (HESED). THE STUDY OF TORAH, G-D’S WORD AND THE BLUEPRINT OF THE WORLD, WHICH CAN ALSO BE ACCESSED BY STUDYING THE WONDERS OF G-D’S CREATIONS. ABODA IS TEFILLAH OR FOCUSED PRAYER. GEMILUT HASADIM IS BENEVOLENCE, LOVING KINDNESS, AND CHARITY. I BELIEVE IT’S CRITICAL THAT WE HAVE GOALS IN EACH OF THESE AREAS. HERE ARE PRACTICAL STRATEGIES.
TORAH
Regular study is important. For Torah learners, it could be in any of the various aspects of Torah (e.g. chumash, mishne, gemara, halacha, etc.). If Torah study is not part of your daily routine, you can still marvel at the wonders of nature and beauty in creation. Every day is an opportunity to see and acknowledge G-d’s will. The deeper we delve into this amazing universe and the wonders of creation, the more we can appreciate G-d’s gift to humanity and develop ourselves.
ABODAH
Your prayer or meditation goal could be reading chapter(s) of Psalms each day, attending a place of worship or regular prayer service, engaging in a practice of daily focused conversation with the Almighty, expressing gratitude, big and small or asking for success in something personal to you or another.
HESED
Hesed can include visiting the sick, rejoicing at wedding celebrations, and tending to funeral and burial needs. We don’t live in a vacuum. We live in a world filled with people, and the better we get at doing acts of kindness, the better the world will be. Hesed enriches our relationships. Charity is a form of hesed that goes beyond giving money, it can be sharing time, heart, or even mind. Charity is the stuff of kindness, such as smiling at someone, greeting them kindly, asking how they’re doing, and being interested. It could be adding value to someone’s life by making a connection and introducing them to another person.
MAIMONIDES, THE RAMBAM, SAYS THAT THE PURSUIT OF THESE THREE FOUNDATIONS ARE A PRESCRIPTION FOR COSMIC SUCCESS
Case Studies
A client was feeling sad and depressed, even a little disconnected from G-d. She committed to a micro-dose of daily conversation with the Almighty and small, consistent acts of kindness. Almost immediately, her life dramatically improved on many levels.
A finance related company was struggling with profitability. They committed to a 15 minute study session at the beginning of the day and hosted afternoon prayers in their offices. It didn’t take long for the business to improve.
Two partners were arguing about one of them coming late to work because he was studying in the morning. He responded, “Do you not like the increased revenue we had this past year? Actually, I am thinking about adding another hour of studying in the morning.”
A little study, insight, and personal reflection at the beginning and/or end of the day will make you a better person. Don’t skip praying when you’re in a hurry to a meeting, rather pray more intently for the success of the meeting. Remember, the more we help others, the more we will be helped. These are tried and true strategies.
You literally have the opportunity every single day to make the world a better place. Take a moment now and commit to S.M.A.R.T.E.R. daily goals with these three pillars.
Praying for your cosmic success.
S.M.A.R.T.E.R. stands for: S: Specific M: Measurable A: Achievable R: Realistic T: Time Specific E: Exciting R: Reward.
Rabbi Ezra Max, PCC, MHMP, Xchange Guide & Creator of “The Max Method” assists businesses and professionals deal with stress and achieve success. Rabbi Max has witnessed 20 years of results helping executives, parents and teens overcome struggles, improve communication and thrive. He lives in New York with his wife and five children.
