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Navigating Selling On Amazon During The Covid-19 Pandemic

Amazon is the world’s largest online retailer, with more than half of its sales being generated by third party sellers on the platform. In the face of COVID-19, the worldwide pandemic that is currently making its way across the United States, Amazon has found itself in an unprecedented position. The global pandemic has forced the shut down of most retail stores in the US and people are staying home as much as possible. Almost overnight, the number of people turning to Amazon as a source for their essential needs grew exponentially.

In order to keep up with the demand, Amazon put emphasis on shipping essential goods (toilet paper, Purell, face masks, etc.) over non-essential goods (apparel, electronics, etc.) and set out to hire tens of thousands of new employees to bring their delivery services back up to speed.

On March 17, 2020, Amazon took it a step further, they announced the restriction of all non-essential inbound shipments to their warehouses. This meant that third party sellers who did not sell essential goods would no longer be able to make new inventory available for sale via the Prime shipping service most consumers look for when shopping the site.
At this time, most of these inbound shipping restrictions have been lifted, but not without new restocking limits that have been put into place. These current restrictions may or may not be lifted by the time this article is printed. As all experienced sellers are well aware, Amazon’s policies change on a whim without any notice to sellers.

Third party sellers of non-essential goods that rely on Amazon’s platform for some or all of their sales found themselves in uncharted territories. They were facing about three weeks with no ability to restock inventory at all, and now have only limited restocking options with slower than normal receiving times. Maximizing profit on inventory already at Amazon was more pressing than ever.

Also, once a seller runs out of inventory on an Amazon listing the sales come to a complete stop. With Amazon’s ranking algorithms, the longer a seller remains out of stock the longer it takes to gain sales momentum back once business resumes. This means that running out of inventory at Amazon’s warehouses could leave lasting damage.

The solution to this problem is having a dynamic repricing software that maximizes profitability by recognizing when inventory is running low and incrementally pricing up to slow sales down and avoid running out of stock completely.

This is where a software like AZ Seller Kit comes into play. The software offers a repricing feature that prices based on rate of sales and inventory levels (see chart). All the seller has to do is set their minimum and maximum prices and watch their average price increase as their inventory dwindles. Once Amazon restocks, the software will bring the price back down to insure that the product is selling at the rate the seller wants.

Every Amazon third party seller needs an automated repricing tool, no matter the size of their catalog. It simply isn’t humanly possible to catch every trend in real time and make the proper adjustments the way a software would. It’s an essential part of running a successful Amazon business, even more so amidst the fallout of this pandemic.

Jason Hanan and Lenny Ash are the creators of AZ Seller Kit, and have 17 years of experience in the Amazon marketplace which has informed and inspired their development of this innovative software solution for Amazon sellers. AZ Seller Kit is an all-in-one management software that provides sellers with custom forecasting and lost sales reports, financial reports, tracking of inbound shipments and removal orders, dynamic repricing for maximum profit and more. For more information email jason@mmxdist.com

How We Can Help Shape Our Future

While we are doing our best to stay healthy and compliant, there are things we can accomplish from the comfort of our homes to ensure future federal and state funding and representation decisions. The United States Census is not only beneficial, it is an obligation that greatly benefits us.

The Census, taken once every 10 years, asks us questions. The answers to those questions help the government know, for example, how many people live in a certain area. This determines funding for the entire next decade. Based on population and other factors, $675 billion dollars is allocated for infrastructure (roads and bridges), health care (first responders, Medicare, Medicaid, and hospitals), education (special education grants, security), funding against terrorism, and much more. Especially in times of crisis it is important for the government to know how many people live within a certain area so that needed resources are allocated properly.

In 2010, the US Census participation rate averaged 76%. The Sephardic community response rate was a mere 58%. Since 2010 we have been under-counted, underfunded, and underrepresented.
We are not receiving the funds we deserve. Just like voter turnout numbers, politicians and others use this as an indicator of a community’s willingness to help themselves, to have a voice, and to show they are a force to be listened to. We hurt ourselves, our friends, neighbors, and community when we do not participate. The good news is that we can correct that now.

By now, most of us have been mailed 2020 Census forms. Responding is straightforward and not burdensome. It is less than 10 questions, takes less than 10 minutes to complete, and ensures 10 years of funding. There are a few easy ways to participate. You may fill in and mail the Census form sent to you, you may respond by phone (844) 330-2020, or you may participate online at www.2020Census.gov. Regardless of how you respond, your information is kept confidential and can only be used to produce statistics. The Census Bureau will never ask you for your social security number, money, donations, anything for a political party, bank or credit card numbers.

The SCF is always working for the community. We know that you trust us to advocate for you, and to inform you. We urge you to please accept this invitation to use this time to invest in our future.

We Must Keep Our Children!

Chief Rabbi of Morocco’s Heartrending Call: “We Must Keep Our Children!”

In a lecture broadcast to thousands of viewers worldwide, Rabbi Yoshiyahu Pinto delivers dire warning of assimilation * Economic crisis instigated by coronavirus pandemic endangers hundreds of children in Jewish schools across America * Rabbi Pinto’s urgent plea to school principals and administrators: “Have mercy on the children whose parents were impoverished by the crisis!” * Unable to meet steep tuition payments, dozens of parents have transferred their children to public schools * Spiritual calamity!

In the course of his popular lectures which are viewed worldwide by thousands, Chief Rabbi of Morocco and director of Shuva Yisrael Institutions Rabbi Yoshiyahu Pinto described the unfortunate state of Jewish education in the United States. “Without a doubt, schools are doing an excellent job, doing their utmost to fulfill their sacred mission. Yet to our grave misfortune
[education] has evolved into a business, which is perilous. Every day, we hear of families that have sunk to financially hard times, and their reaction is to transfer their children into public schools. This is a grave and tragic injustice
that leads to assimilation and scars the child’s soul irreparably.”
Rabbi Pinto related that he was recently visited by a family who had abandoned Orthodox Judaism in her adolescence after her parents had been unable to meet monthly tuition fees. Left with no choice, they sent her to public school where, surrendering to spiritual and social challenges, she left the fold.

“Obviously, such tragedies occur only because the schools themselves struggle to remain financially afloat. It is thus our moral obligation to support [the schools] to ensure that under no circumstance will a Jewish child whose parents cannot afford tuition fees forfeit traditional Jewish education. This is a catastrophe that has potential to wreak spiritual devastation on future generations!” exhorted the rabbi.

The financial situation of many Jews in America and around the world is harsh. Large families specifically are beleaguered with steep mortgage payments and the high cost of living. The above is aggravated by costly private education which, for many, can reach a sum of tens of thousands of dollars annually. On a daily basis, Rabbi Pinto receives agonizing questions and requests from distressed couples who are in debt and unable to meet their monthly tuition payments. Dozens, and perhaps hundreds, have unfortunately chosen the seemingly easy way out by pulling their children out of their Orthodox institutions and transferring them to local public schools, where the devastating results are not long in coming.

“My point is neither to condemn nor to rebuke,” Rabbi Pinto expresses earnestly, “yet this anguished shout must be sounded and heard! Unfortunately, many in America’s Jewish community are suffering from the global economic crisis. Thousands have plummeted financially, while few have remained unaffected or even on solid financial footing. There are many people who, especially now, are living from hand to mouth, and the stress of paying tuition fees only serves to exacerbate a dangerous situation. There are parents who have surrendered and taken the drastic step of transferring their children to schools where their Judaism and faith will surely suffer. It is impossible to assess the spiritual calamity that can result from this.”

The rabbi continued that while no one is to blame for the status quo, school principals, rabbinical boards and administrators must appreciate that although they are surely right in stating that it is difficult for them to contend with the exorbitant costs of running a school, it is still their foremost responsibility and obligation to raise the next generation of Jews to be Jewish! He expressed that they must exercise their Jewish attribute of compassion, sympathize with Jewish parents who are currently unable to afford the prohibitive costs of education, and avoid transforming Jewish schools into schools of the privileged. It is untenable, he insisted, that parents who cannot afford school tuition should be compelled to send their children to public school, where not only the education, but also the environment, is free for all.

Rabbi Pinto likewise presaged that conditioning Jewish education to payment of tuition fees has potential to instigate a terrible chillul Hashem if word leaks to the media. “Principals and administrators must be vigilant and exercise caution, knowing when to put pressure and when to let up. They must seek to base their income more on donations and less on tuition
 This is a very delicate issue which incites deep grievances, not to mention pressure on the children, which is both spiritually and emotionally unhealthy.”

Rabbi Pinto concluded with a heartfelt blessing and piece of sage counsel. “When one searches for new paths, the Holy One Blessed is He inevitably assists those who engage in sacred endeavors. Even when the channel of bounty is cut short in one area, He opens a larger channel of blessing elsewhere. Surely the sacred merits of raising beautiful Jewish generations who are faithful to G-d and His Torah shall safeguard all our principals and administrators!”

Link: https://www.hidabroot.com/chief-rabbi-of-moroccos-heartrending-call-we-must-keep-our-children/

Read Jewish Image Magazine Online – May 2020

Read Jewish Image Magazine Online – May 2020

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To View Jewish Image Magazine in PDF

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My Spiritual Prescription for The Coronavirus

I am not a medical professional, an epidemiologist or an expert on pandemics. I leave the serious information in those important fields for the professionals who have the appropriate training to help us get through the coronavirus epidemic.

Even though I do not possess medical knowledge, as a rabbi and social activist, I believe I can try to humbly prescribe ethical vaccines that can remedy jilted nerves and worried minds. My words are not meant to heal physically but to inspire spiritually.
At this challenging time, it seems appropriate that those in the positions to (re)build confidence should do so. In that spirit, I am sharing thoughts on how we might be able to spiritually cope with the uncertain reality that has rapidly spread throughout the world. The coronavirus is not only a disease of the body, but also presents an existential crisis that has put governments, businesses and, most important, communities and individuals on edge.
I pray that we can get through it all. People are scared—and rightly so. We are truly living in an era of plague; we are largely unprepared. Communities throughout the world have been caught off-guard by the virus’ potent potential for wanton havoc and daily disruption.

But hope can’t be lost. At this moment, we want to protect ourselves and our families; this is human nature. From a Jewish perspective, from a social justice perspective, from a human perspective, we cannot descend into pointed tribalism at a time when we must come together as a collective of mind and soul. The coronavirus is a huge burden placed on humanity, but one that can be handled through shared action, compassion and a desire to see this disease contained before more lives are needlessly lost.
As I reflected inwardly about how the coronavirus is affecting the world, I thought about soul remedies that could help guide us—in the Jewish community and beyond—through this arduous ordeal and into a brighter tomorrow. Here’s my prescription for getting through this crisis with our souls intact.

There is no value in placing blame. We are already seeing our worst impulses play out in this crisis. Because the present strain of coronavirus originated in China, some are blaming “the Chinese” or even all Asians for the outbreak, which is absurd and hateful. And then there are community leaders such as an ultra-Orthodox rabbi who bizarrely blamed the LGBTQ community for spreading the disease. These are the wrong reactions: Whatever we do, we cannot fall into the trap of blame. Blame harms more than it helps; it is myopic and never leads to practical solutions. Of course, we must hold reckless public officials accountable if they neglect public welfare, but this is different from directing baseless blame at large populations. Rather than join the blaming team, we should join the helping team.
There are times where we cannot help as much as we’d like, but we can still do as much as we can from a distance. We must simply adjust our mindset to think about how we can all effectively work together with the help of experts to deal with the task at hand.

Be afraid. This must sound like unusual advice in a time of pandemic, but we must be skeptical of those in office who say “Everything is fine. Stop panicking and live your life!” It is a natural human emotion to be afraid of the unknown and the uncertain. We live in times where every day’s events constitute a reminder that we cannot control the world as much as we might want. Politically, culturally and spiritually, the world is experiencing levels of disequilibrium that are difficult to endure. It would seem then that, rationally, we should live in fear of what tomorrow may bring. Rather than denying that human impulse to have fear in the face of serious risks, we can channel that fear productively.
Hold the fear. Hold your loved ones close. But don’t be held motionless—physically, emotionally or spiritually—by this disease. Feel it, but own it, refine it, control it. Use it. We need to react boldly to situations such as the one that challenges us right now and with the clarity of mind that tells us that fear should inspire us to be courageous. Troubling times call for passionate and resolute leadership. Our fear can inspire us to hold one another even closer and with deeper resolve.

Wipe out evil. In the Jewish tradition, the nation of Amalek is synonymous with the worst evil imaginable. The Amalekites saw the most vulnerable among the Israelites and instead of helping them, pursued and killed them, targeting in particular the weakest among the weak. The Torah records the deeds of the Amalekites and their actions, juxtaposing the meekness of the Jewish people with the pure cruelty of the nation of Amalek. We are commanded to vanquish Amalek and eliminate its memory from this world. The coronavirus—the disease itself—is like Amalek, since it appears to have the most serious consequences for some of the most vulnerable among us, the elderly and the immunocompromised. By protecting and supporting the most vulnerable people around the world, we have the ability to live up to the commandment to wipe out Amalek once more.
As tensions among communities may run high, we must learn again the lessons of interdependence. The coronavirus demonstrates the profound ignorance of the belief that we keep ourselves safe by building walls to separate us from our neighbors. In a world as interconnected as ours, we keep ourselves safe by respecting the truths revealed by science, by cooperating and working together within and among nations, by caring for the most vulnerable among us, and by creating a society that keeps as many of us as possible healthy and financially secure. In a world so focused on “us vs. them,” the coronavirus reminds us that in a profound sense, there is only us.
The only sane path forward is more compassion, more justice, and more humility about the degree to which we need each other.

Embrace a sabbatical. One of Judaism’s great gifts to the world is the idea of the Sabbath, the sacred break from the labors of the week. But the Sabbath is more than lounging around with nothing to do. It’s about renewal and the need to nourish the soul through extra time to study. One of the side effects of the coronavirus might be the ability for those who need to stay home to use that time away from the workplace or the outside world productively. Some folks need to show up at work, travel and go about business as usual. But to the extent that one can, it will be vital to take care of yourself and those that you love. Through the gift of physical and spiritual rest, we may experience breakthroughs that will allow our society to manage this disease more effectively.

Be gentle. Always be gentle with others. Everyone is doing the best they can. Human beings are fundamentally frail. To compensate for uncertainty and imperfection in this moment, some people will act out with pure hubris. But this hubris hides vulnerability and pain. We do not know what others go through on a daily basis.
The coronavirus may give us the ability to realize that humility in the face of great challenge can be a factor leading us toward communal healing. To be under quarantine, as whole countries are essentially imposing at this point, cannot be a pleasant feeling. It’s isolating and humiliating. To be gentle also means to be empathetic to those who find themselves cut off from society. This disease has upended routines all over the world. Let’s be understanding of how it has ruined the daily lives of people who only want to support themselves and their families. This universal reality can bring us together rather than tear us apart. Let us have the strength to be understanding and kind in this time of great tumult.

Love is contagious, too. The coronavirus is highly contagious, but so are the actions we can take inspired by love and joy. We are reminded yet again of the total interconnectedness of all life on this planet. The amazing phenomenon of life and its parallel humbling frailty can inspire wonder and deeper empathy. While, of course, we must heed medical experts to undertake precautionary measures to avoid the spread of the virus, we can also do our best to spread happiness and positivity, international cooperation and a positive attitude to help quell this virus.
To give up on tour good nature is akin to defeat. At the least, to acknowledge people’s good intentions and engage others out of love rather than fear are ways to help defeat the trials put before us by the coronavirus. Spread love, spread warmth, spread optimism. The times may seem bleak, but we can all do our part to ensure that a brighter tomorrow is around the corner.

Friends, this is a difficult time for all. No one has been spared from the effects of the coronavirus. Not all of us will be infected by the virus, but we are already affected. There is no denying that the global attention to this ailment has radically shifted the world’s power landscape indefinitely. But, for a moment, looking past these macro-effects can offer an opportunity to consider how each of us, at an individual level, can be spiritually renewed in our collective efforts to halt this disease and get through this moment.

There Is Nothing Holier Than Life A Rabbi’s. Thoughts About Closing His Synagogue

We closed our synagogue last Wednesday. There will be no more prayer services until the coronavirus goes away.
In hindsight, it was an easy decision to make. But at the time, it was anything but.

I was part of multiple conference calls with other rabbis about whether or not synagogues should close. Many were extremely resistant to closing. Even those who closed their synagogues found it extremely painful to do so.
This anguish is understandable. To close a synagogue feels like a betrayal of Jewish history. Jews have always taken pride in their resilience and determination in the face of a crisis. Even in the worst of times, Jews have surreptitiously gathered for prayers in hidden corners, quietly defying their persecutors. Just this past Rosh Hashanah, our synagogue used a remarkable shofar that was sounded in Auschwitz, and smuggled out during a death march. Even holding the shofar would have been a death sentence for anyone caught. Yet with enormous heroism and determination, these people held prayers in the shadow of death.
And now here I am, a rabbi, canceling prayers and locking people out of the synagogue. What sort of rabbi does that?

Retreating into one’s home is not something we would ordinarily consider heroic. As one Internet comic put it: “Your grandparents were called to war. You are being called to sit on your couch. You can do this.” But today, there can be nothing holier than social distancing, because life comes first.
We have closed our synagogue to protect the health of our members. But more than that, we have closed our synagogue to do our part in slowing the spread of this disease. Social distancing is not just a good prophylactic; it is an ethical imperative to help others.

In Halakhah, preserving life is the most important commandment. Maimonides writes that it is the leaders of the community who must be the first to violate Shabbat to save lives—and in the face of a danger to life, we treat Shabbat as an ordinary weekday.
But the priority we give life in Halakhah is not simply a pragmatic concept; it is a profound Jewish value. We consider life to be sacred. Each morning, we read a prayer, that says:
“My G-d, the soul that you placed within me is pure. You created it, You formed it, You breathed it into me, and You preserve it within me.”

Life is a gift from G-d, and it is absolutely sacred. And this is the reason why closing the synagogue is not just a concession to practicality, but an absolute imperative. And if closing a synagogue will protect life, we shall do so immediately.
Some time in the future, we will return back to our shul. But I hope the lesson of this time remains with us as well: that there is nothing holier than embracing life.

Read Jewish Image Magazine Online – April 2020

Read Jewish Image Magazine Online – April 2020

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YoF Falcons Play At Barclays Center

The Yeshivah of Flatbush Joel Braverman High School (JBHS) Falcons recently turned the Barclays Center into a falcons’ nest, for the night! The girls and boys varsity basketball teams traveled across the borough to the Atlantic Avenue home of the NBA’s Brooklyn Nets, where they took on MYHSAL (the Metropolitan Yeshivah High School Athletic League) rival HAFTR (The Hebrew Academy of the Five Towns) Hawks.

As the Varsity Falcons were introduced, the stands behind the player’s benches began to fill with Flatbush supporters—classmates, parents and friends, sporting maroon and gold, ready to cheer for their favorite team.

It wasn’t long before the action was underway, and the players’ focus turned away from the unique surroundings to the challenge of facing their league opponents. Girls’ Basketball Head Coach Rozan Mizrahi-Loudon and Boys’ Basketball Head Coach Michael Gurock were exceptional on the sidelines, ensuring that every player was able to make a significant contribution on the court, and that the games were both competitive and entertaining.

Afterwards, fans and players reflected on the once-in-a-lifetime experience. Flatbush senior Isaac Sutton said, “To know that I am playing on the same court that Kyrie Irving plays on, is just awesome!”

“This was an amazing night! The show of support from the students in the stands was absolutely unbelievable. I hope this is something we will be able to do again in the future,” said a Falcon parent.

Special thanks to YoF Athletic Director Eric Amkraut and his staff, who worked closely with representatives of the Brooklyn Nets to make the event possible. It was a fantastic evening for each and every Falcon, and a highlight of the season, for students on the court and in the stands.

Special Needs Is An Umbrella Term for A Wide Array of Diagnoses

When a couple is blessed with a child, they think about all the fun they will have nurturing the baby and teaching the child everything they know. Sometimes the parents get a wake-up call that stops them in their tracks—the flu, a late milestone, or in some cases a diagnosis of something that most people have never heard of, or never knew existed.

Special needs is an umbrella term for a wide array of diagnoses, some resolve quickly, others are a challenge for life, some are relatively mild, others are more profound. The term special needs can include, but is not limited to developmental delays, medical conditions, genetic disorders, learning disabilities, autism, Down syndrome, cerebral palsy, or a physical handicap. They all require special accommodations, so the children can reach their full potentials.

No matter the reason, the diagnosis is useful. It can help parents obtain the needed services, set appropriate goals, and gain an understanding of the child and the stresses the family may face. Often, a stressed child will find himself in a stressed home or school environment. True the stressful environment may have been caused by the child with special needs, but the end result is that the child finds himself having to deal with stressed out adults, which is the last thing he needs.

Special needs are commonly defined by what a child can’t do—milestones unmet, foods banned, activities avoided, or experiences denied. These hindrances can hit families hard and can make special needs seem like a tragedy. Some parents will always mourn their child’s lost potential and some conditions become more troubling with time. Other families may find their child’s challenges make triumphs sweeter, and that weaknesses are often accompanied by amazing strengths.

Special needs is a very broad term and every situation is unique. Families should focus on seeking the help and guidance needed for their particular concerns.

Parents, caregivers, and teachers are generally the first to realize that a problem exists. When you think about it, psychiatrists, therapists, neurologists, and physiatrists do not stand on street corners, and randomly pick children to evaluate. Rather, kids are sent to doctors because other people have noticed a problem. Those people, namely parents and teachers are the ones on the front line. When they notice there’s a difference—that’s when the parents seek the help of psychiatrists, neurologists, etc.

Developmental disabilities can change a parent’s visions of the future and provide immediate difficulties in caring for and educating the child. Diagnoses like autism, Down syndrome, and intellectual disabilities often cause children to be removed from mainstream settings and schools. Quite often, parents become fierce advocates to make sure their children receive the services, therapy, schooling, and inclusion they need and deserve.

Learning issues: children with learning disabilities like dyslexia, an auditory processing disorder (APD), struggle with schoolwork regardless of their intellectual abilities. They require specialized learning strategies to meet their potential and to avoid self-esteem problems and behavioral difficulties. Parents of learning-challenged kids need to be persistent. This includes working with the child at home, as well as with teachers and schools, to ensure they get all the help they need. They may want to remove the child from a mainstream school and put him in a school that specializes in this area.

Children with behavior issues may not respond to traditional discipline. A diagnosis of ADHD, dysfunction of sensory integration, autism, or Tourette syndrome require specialized strategies that are tailored to their specific needs. Behavior issues can increase the risk of problems at school. The parents need to be flexible, creative, and patient.

Children’s medical issues can include, but are not limited to, serious conditions like heart defects, muscular dystrophy, cystic fibrosis, and other genetic diagnoses. A child may need frequent medical testing, hospital stays, equipment, and accommodations for disabilities. Establishing a good support system is very important when dealing with the uncertainty of any medical crisis.

People will share what they feel is helpful. They will want to try and fix your child’s challenges for you. They may also share their absurd ideas. Take these ideas with a grain of salt, pondering the advice you think might prove useful. Although every child’s special needs are different, and every family is unique, there are some common concerns that link parents. These include getting appropriate care and promoting acceptance in the extended family, school, and community. For some, planning for an uncertain future may be necessary.

Parents might also find themselves adjusting routines and expectations. Sometimes, quite often out of necessity, parents of children with special needs may be more flexible, compassionate, stubborn, and resilient than other parents.

While it may not be something parents had hoped for or expected, it is important for the child that the parents do their best. As parents, you will learn more about yourselves, once you take ownership of the process of dealing with the diagnosis. It is going to be quite a ride, but take comfort in the fact that you’re not alone. So, feel comfortable reaching out for support and as crazy as it sounds now, one day you might want to share your failures and successes to help others.

Read Jewish Image Magazine Online – March 2020

Read Jewish Image Magazine Online – March 2020

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Matchmaking. How To Make The Most of Your Experience

In life, approaching issues with realistic expectations will spare you from disappointment. While positivity and hopefulness are important, one should be prepared for any outcome. If the result is better than expected, then appreciate the happy surprise. If the result is not what you had hoped for, the proper perspective will help you accept the outcome and move forward. This healthy attitude will help you navigate your single years and actually enjoy them, whether you socialize, work with a matchmaker, or join a responsible social dating app.

You should think about the high hopes you have of meeting someone when going to a party, on an organized singles trip, or to a popular vacation destination. You must realize that a small percentage of people actually do connect, and that less than half of those connections result in marriage.

If you don’t meet someone, even though you were open, friendly and charming, don’t blame yourself. It simply wasn’t your time, and B”H (with G-d’s help) the right time will come when its supposed to. For some it takes one party or one date while for others it can take months or years.

Matchmaking and social apps share many qualities. They may lead to dating, but you may or may not get the results you envisioned. In fact, many more will experience disappointment than success. Some may not receive a single match, which they shouldn’t take personally, perhaps it wasn’t their destiny to meet in this fashion.

You never know where or how you will meet your love, therefore keep enjoying the journey and when the time is right you will be ready.

By now you may realize that matchmaking is not a service that can guarantee results. For some it will create opportunities, for others it will provide new choices, and for a few it will not do anything .

Here’s How You Can Make The Most of Your Matchmaking Experience

Make sure you meet personally with your matchmaker (MM) for a full interview so they get to know you and what you are looking for. It’s best to continue your communication with your MM periodically, as feelings and circumstances often change. Don’t be afraid to ask your MM questions! Anything from what you should wear, date ideas, advice or feedback. One of the greatest perks you receive from matchmaking is a go-between—someone who knows how to guide you in the right direction.

Matchmaking is not to be misconstrued as a dating service. The MM’s responsibility is not to get you out of the house or fill your date schedule. The match has to make sense on many levels. Some people call a MM for the first time and ask, “Do you have anyone for me?” The MM may answer them with a no. What they mean to communicate is that they don’t have a potential prospect for you at this particular time. They are continuously searching their database and meeting new singles thinking of you. Instant gratification does not apply here. It is the quality of the match, not the quantity or speed.

The MM will never force you to go on a date. You have the prerogative to say no. Please make sure that if you do say no, that it is for the right reason. Your friends’ disapproval does not count nor does the social media presence of the potential match. If there’s the slightest possibility that this suggestion can succeed, then there is nothing to lose. Sharing a quick cup of coffee or having a drink is a pleasant alternative to a full date. If the same name of a match continues to come up, there must be a reason. You owe it to each other to explore what other people see.

Focus on one person at a time. The MM cannot control what you do on your own, but she will certainly not arrange for you to meet two people at once. If you are given a match, It’s best if you don’t pursue anyone else at the same time.

Do not be dismayed if a suggestion is not one you expected. Perhaps another MM or individual implored your MM to consider their recommendation. The guideline for a MM is that she must propose realistic suggestions made for you and let you decide.

Following a date, where a connection is not made, it would be generous on your part to pay it forward and suggest someone else who would be a better match for that person.

MMs work with many single people, so it is important to communicate with them and check in often. It is no bother to them. Many singles get upset when they do not hear from the MM. Help them to help you! A periodic reminder or text goes a long way. It is a two way street.

Declining suggestions too often will lead a MM to think you are not serious and that your expectations are unrealistic.

The Three Ds of Anti-Semitism

Now, in the year 2020, the Children of Abraham are afraid in a way we have never been before in America. As Jews, we are under threat of violence as we walk down a city street, attend classes on college campuses, and even enter our synagogues to pray. American Jews are being physically attacked simply because they are Jewish, which is a blatant form of anti-Semitism.

However, it is often difficult to determine if verbal and written statements directed at Jews are also anti-Semitic. In other words, what is the difference between legitimate criticism of the Jewish State of Israel, and a flagrant attack on Jews in general?

Former Israeli Minister of Diaspora Affairs and noted author Natan Sharansky, was also a prisoner who spent nine years in Soviet jails as a result of anti-Semitism. During his tenure as Minister, Sharansky developed an easy test to determine the differences between honest criticism on Israel, and obvious anti-Semitism. He named it “The Three D’s of Anti-Semitism,” and it has been a useful tool for politicians, media, educators, and more.

Demonization

“Jews have too much power in business and finance.” This concept has been haunting the Jews for thousands of years. The question could be asked, why does the fact that someone is Jewish have anything to do with having power in business and finance? There are plenty of non-Jews that are very powerful in business and finance. Why aren’t they discriminated against for their religion? Another horrific statement, “Jews are the children of apes and pigs,” is actually mentioned in the Quran itself, it is quoted by every Muslim leader in Middle Eastern countries, and it has become integral in the teachings of Militant Islam. These concepts work to demonize the Jews. This is anti-Semitism.

Delegitimization

The BDS (Boycott, Divest, Sanctions against Israel) Movement by the Palestinians has tried to delegitimize the Jewish claim to nationhood in the State of Israel. Although Jews have been living on the land for over 3,000 years, the BDS Movement seeks to destroy Israel “from the river to the sea,” calling Israel (among other things) an “apartheid state” that is violating international law. Especially prevalent on college campuses, the BDS Movement uses Jewish hatred as a way to fundamentally deny Israel’s right to exist. This is anti-Semitism.

Double Standards

The United Nations is an intergovernmental organization responsible for maintaining international peace and developing friendly relations among nations. Yet, year after year, the UN Human Rights Council passes countless resolutions condemning the State of Israel. Since the creation of the Council in 2006, it has passed more resolutions condemning Israel—than on the rest of the world combined. Israel has been condemned for the way it has defended itself. Statistics show that the Israeli army has by far the lowest civilian casualty ratio of any country in the world. Even lower than the United States. So why is the UN applying a different standard to Israel and its right to defend itself? This double standard is also anti-Semitism.

Minister Sharansky’s Three D’s of Anti-Semitism has become a useful tool in the fight against Jew hatred by helping to make clear the differences between constructive criticism and absolute hate toward Jews and the people of Israel.

“Two basic desires of people are to belong, and to be free: and they have to go together, they have to strengthen one another,” Minister Sharansky said. By using the Three D’s, one can more easily find solutions in fighting Jewish hatred, instead of fanning its flames.

The Allegra Franco Teachers College

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Rabbi Shimon Alouf, Ezra S. Ashkenazi, Rabbi Harold Sutton and Rabbi Joseph Dweck

The Allegra Franco Sephardic Women’s Teachers College is doing more than opening doors to higher Judaic education for women in our community. By providing an opportunity for the women of our community to be exposed to an enlightened Torah and Judaic education, whether they become teachers, executive tutors, or whether they are primarily interested in advancing their post-high school Jewish education, it is creating a completely new direction in life for each student, for our community and for future generations as well.

Edmond Safra A”H, a True Leader

ImageThe tragic passing of Edmond Safra sent shock waves all around the world. Many representatives of our community attended his funeral in Geneva. Leaders included Joe Cayre, Stanley Cayre, Jack R. Avital, Jacob Kassin, Sam Domb, Jack Dushey and Miro and Nora Sutton.

In Brooklyn, family, friends and business associates paid tribute to this giant of a man in memorial services, which were held at Shaare Zion Congregation and in Magen David Yeshivah Elementary and High School.