Legend Leasing: Cars for a Cure

The mission of Legend Leasing has always been to constantly improve the leasing experience. It is clear that their team, led by Steven Sasson, Mark Dwek, and Morris Lincer, are very passionate about fulfilling this goal. They do this by focusing on price, service, and commitment after the sale. These three priorities are incorporated into everything they have done recently including:

• Launching a new website with customer shopping habits in mind. It allows one to search their many specials by type of vehicle, and or price range to quickly find the car that fits your personal needs and budget.

• Merging with Sammy Jemal and Platinum Auto’s 20+ years of experience to maximize their expertise and joint buying power in order to provide even lower prices to their customers.

• The expansion of their well-trained delivery team including their three car carriers to help deliver cars from coast to coast quickly and efficiently.

Legend’s commitment to their customers and community is most evident in its “Cars for a Cure” venture together with Elliot’s Legacy and United Against Lung Cancer, a cause that raises money for cancer research. Since its inception, United Against Lung Cancer and its partners have awarded over $5 million in direct research grants to individual researchers at top cancer centers. “The Legend team wants to make a difference,” said Steven. “For every car that we lease, we will make a donation to Elliot’s Legacy, which was founded in memory of Elliot Chalme by his family and friends.”

“Elliot had a zest for life and his love for people impacted everyone who knew him including myself. I decided that I wanted my company to join them in their goal to find a cure for lung cancer. Hopefully we can raise a lot of money together towards lung cancer research, which has already shown progress over the past five years. We have also recently teamed up with the Mitzvah Man who is also involved in the fight against cancer among its countless acts of good deeds for our community.”

There’s no doubting the commitment and sincerity in Steven’s eyes as he discusses his desire to give back to the community that has helped his business become a success. There’s also no doubting his love for cars. When you walk into the Legend office, it’s clear that everyone there is doing what they love and doing a great job at it.

When Steven was just a teenager, he took a class with community member Ricky Cohen. “One day Ricky asked everyone what they wanted to do with their lives,” related Steven with a smile. “He told us not to worry about whether there was money-making potential, he just wanted us to follow our passions. I said that I loved cars and would love to sell them. Two years later he called me when an opportunity came up to get into the car business and I’ve been leasing cars ever since. It’s been 16 years and that passion still hasn’t worn off.”

Part of that passion comes from the challenge of getting great cars at affordable prices. Legend understands that now more than ever people want to lower their expenses and offers cars to fit any budget. A quick search on the Legend website brought up a dozen sedans and SUV’s for $200 or less including popular models from Honda, Toyota, Nissan and VW. Another search helped narrow down all the available vehicles with seating for seven, all at prices considerably less than conventional dealers.

If you’re thinking about leasing a car, visit the new Legend site at www.LegendLeasing.com or call them at (718) 621-2277 to have your next car delivered to your door within 24 hours. You will not only get a great car at a fabulous price, you’ll be joining in the fight against lung cancer.