A Day of Chesed, Community & Connection
On Wednesday, July 16th, more than 3,000 women gathered for an inspiring day of unity, generosity, and purpose at the third annual summer event benefiting Habayit. Graciously hosted at the home of Rochelle and Elliot Franco, the event was held in loving memory of Lesley Kassin, A”H—a woman remembered for her warmth, grace, and unwavering kindness. Her legacy of compassion added a deep and emotional layer to the day.
From the moment guests arrived, the atmosphere was electric. A lively farmers market lined the venue, overflowing with donated goods—from baked treats and freezer-ready meals to skincare, Judaica, and more. Hundreds of community vendors generously donated their products, and every table quickly sold out. A heartfelt thank-you goes out to each and every vendor who contributed—your generosity and community spirit helped make the day unforgettable and directly supported families in need.
Lunch was a standout moment, with generous contributions from some of the community’s most beloved food establishments. Guests enjoyed a delicious variety of offerings from Very Juice, Kardio&Kale, Jus by Julie, Kitchen1912 by Jaclyn Hanan, Khasky’s, Down to Earth, Ouris, Mazza by Stephanie Esses, Sunflower Cafe, Avenue P Appetizer, Fuji Hana, Freddy’s Market, Fine Catering by Bella Betesh, Savour by Grace Esses, Nicole’s Kitchen, We-Bru Matcha, and Brewology. Their generosity fed thousands and exemplified the power of giving through food.
The event featured powerful speeches that touched every heart in the crowd. Rabbi Joey Haber and Mrs. Jackie Bitton each delivered moving words about the beauty of chesed and the importance of standing by one another through life’s most difficult times. A particularly emotional highlight came when Matan Alkoubi made a special trip from Canada to speak about how Habayit supported his family while his beloved mother, Keren Alkoubi, A”H, stayed in a Habayit apartment during her medical treatments in New York. His message was personal, heartfelt, and deeply inspiring.
A dynamic Chinese Auction added excitement to the day, with incredible prizes and enthusiastic community participation. Thank you to all the generous sponsors who donated to both the event and the auction—your support made a tangible difference and brought hope to those who need it most.
Behind the scenes, an extraordinary team brought it all to life. Special thanks to Eva Matut for flawless party planning, Rachel Safdeye for stunning graphics and print work, and Joey Akivah for seamless audio and video production. And a standing ovation goes to the entire Habayit team and the many volunteers who poured their hearts into every detail—running errands, setting up, managing logistics, packing, promoting, and supporting every corner of the event with love and dedication.
At the core of it all is Habayit, an organization providing chesed apartments in New York City for individuals and families traveling for medical care. Whether it’s a parent with a sick child, a patient undergoing treatment, or a couple seeking fertility care, Habayit provides more than a place to stay—it offers peace, support, and dignity in life’s most trying moments.
The need is still great. Anyone with an apartment near Sloan Kettering, Cornell, NYU, or Mount Sinai who would consider donating or renting it to Habayit is encouraged to contact Eva S. at 917-579-2564. To join the growing team of volunteers, reach out to Beth at 580-HABAYIT.
May the memories of Lesley Kassin, A”H, and Keren Alkoubi, A”H, continue to inspire acts of kindness, healing, and hope. This community is not just providing shelter—they’re offering love.
